Marketing & Communications Strategy (MRK)

Program overview

If you are an international student looking to work in the Canadian marketing industry, Seneca’s two-year Marketing & Communications Strategy graduate certificate program is designed for you. This program covers essential marketing fundamentals, content creation, and presentation skills, equipping you with the ability to execute marketing communications projects from ideation to evaluation. You will gain access to valuable resources and technology, including Adobe Creative Cloud and social media applications, to develop practical skills applicable in the workplace. Additionally, the program emphasizes principles of equity, diversity, and inclusion, ensuring a comprehensive understanding of the Canadian marketing landscape within a global context.

Program structure

The Marketing & Communications Strategy program is structured to provide a comprehensive learning experience over a duration of 4 semesters (2 years). The program is delivered in a hybrid format, combining both online and in-person learning. Key features of the program structure include:

• Mandatory Work Term: A formal work experience requirement that is similar in length to an academic semester, providing students with real-world industry exposure.
• Experiential Learning: Opportunities for networking and hands-on experience to prepare students for their careers.
• Flexible Delivery: Some courses are available in a flexible format, allowing students to choose between in-person and online learning.

This program meets the Post-Graduation Work Permit (PGWP) eligibility requirements, making it an excellent choice for international students aiming to gain work experience in Canada.

Featured Experiences

The Marketing & Communications Strategy program offers several unique features that enhance the learning experience:

• Mandatory Work Term: Gain practical experience in a formal work environment, which is essential for graduation.
• Access to Technology: Utilize tools such as Adobe Creative Cloud and artificial intelligence software to develop marketing skills.
• Networking Opportunities: Engage with industry professionals and peers to build valuable connections.
• Focus on Equity and Inclusion: Learn about important principles such as the Accessibility for Ontarians with Disabilities Act.

These experiences are designed to prepare students for successful careers in the marketing field.

Career Options

Graduating from the Marketing & Communications Strategy program opens up a variety of career opportunities in Canada. Here are some potential job roles you can pursue:

• Marketing Communications Specialist: Develop and implement marketing strategies to promote products and services.
• Marketing Coordinator: Assist in the planning and execution of marketing campaigns and events.
• Digital Marketing Specialist: Focus on online marketing strategies, including SEO, PPC, and social media marketing.
• Digital Analyst: Analyze digital marketing data to improve campaign performance and ROI.
• Social Media Specialist: Manage and create content for social media platforms to engage audiences and build brand awareness.
• Market Research Analyst: Conduct research to understand market trends and consumer preferences.
• Content Marketer: Create and distribute valuable content to attract and retain a clearly defined audience.

These roles highlight the diverse career paths available to graduates, equipping them with the skills needed to thrive in the marketing industry.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.