Advertising And Marketing Communications (AMC) (Kingston)

Program overview

The Advertising and Marketing Communications (AMC) program at St. Lawrence College is designed for those who are passionate about creativity and communication. This program prepares students to understand consumer behavior and develop effective marketing messages that resonate with target audiences. With a focus on experiential learning, students engage in real-world projects and gain valuable insights into the advertising industry. The program emphasizes small class sizes, fostering a supportive environment where students can thrive. Graduates are well-equipped to enter a field with significant job opportunities, as there is a growing demand for skilled professionals in advertising and marketing communications.

Program structure

The Advertising and Marketing Communications program is structured to provide a comprehensive education over a 2-year period, with an option to extend to a 3-year program for those seeking a deeper understanding of integrated marketing communications. Key features of the program structure include:

• Full-Time delivery mode
• Common curriculum for the first two years, allowing students to build a strong foundation
• Opportunity to graduate with a two-year diploma or continue for a third year
• Experiential learning opportunities, including community client work and case competitions
• Access to an Apple-based communications center with industry-standard software
• International exchange opportunities and internships, including a Disney internship

This program is open to international students, providing a diverse learning environment that enriches the educational experience.

Featured Experiences

The Advertising and Marketing Communications program offers a variety of unique experiences that enhance learning and prepare students for successful careers. These experiences include:

• FUSE Mentorship Program: Connects students with industry professionals for guidance and support.
• Community Client Work: Students work on real projects for local businesses, applying their skills in practical settings.
• Case Competitions: Opportunities to compete and showcase skills in a competitive environment.
• Career Matching: Assistance in finding suitable job placements and internships.
• Greg Awards: Recognition of outstanding student achievements in the program.
• Degree Completion: Pathways for students to further their education after completing the diploma.
• Disney Internship: A unique opportunity for students to gain experience in a prestigious organization.

Career Options

Graduates of the Advertising and Marketing Communications program have a wide range of career options available to them in Canada. Some potential job roles include:

• Marketing Communications Coordinator: Develops and implements marketing strategies to promote products and services.
• Copywriter: Creates compelling written content for advertisements, websites, and marketing materials.
• Social Media Community Manager: Manages a brand's social media presence, engaging with audiences and creating content.
• Media Sales Representative: Sells advertising space and develops relationships with clients to meet their marketing needs.
• Digital Marketing Coordinator: Oversees online marketing campaigns, analyzing performance and optimizing strategies.
• Public Relations Coordinator: Manages communication between organizations and the public, enhancing brand reputation.
• Event Planner: Organizes and coordinates events, ensuring they align with marketing goals and brand image.

These roles are in high demand across various industries, providing graduates with numerous opportunities to launch their careers in advertising and marketing communications.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.