Last updated on 2025-07-09
Program Overview
Get ready to work in a fast-paced, creative industry that evolves quickly with the Business Administration Diploma - Integrated Marketing Communications Major. This program is designed to equip students with the necessary skills to create and foster value in the marketplace. You'll learn to navigate the dynamic digital landscape, utilizing various digital and social media tools to analyze data, implement marketing strategies, and develop cohesive brand messages. Graduates will emerge as marketing professionals, ready to tackle the challenges of the industry with a forward-thinking attitude.
Program Structure
The Business Administration Diploma - Integrated Marketing Communications Major is a comprehensive program structured to provide students with a solid foundation in business principles and specialized marketing skills. The program details are as follows:
- Program Length: 4 Terms (2 years)
- Standard Course Load: 5 courses per term
- Full-Time Status: Maintain with at least 3 courses per term
- Learning Options: Core business courses and major-specific courses available both in-class and online
This program is designed to ensure that students gain both theoretical knowledge and practical skills, preparing them for a successful career in marketing and communications.
Featured Experiences
- Hands-on experience with digital and social media tools
- Opportunities to analyze data and create marketing strategies
- Focus on client relationship management and project coordination
- Integrated approach to marketing and communications planning
- Access to both in-class and online learning environments
Career Options
Graduates of the Business Administration Diploma - Integrated Marketing Communications Major can pursue a variety of career paths in Canada, including:
- Marketing Coordinator: Responsible for coordinating marketing campaigns and ensuring brand consistency across various channels.
- Social Media Manager: Manages a company's social media presence, creating content and engaging with audiences to enhance brand visibility.
- Brand Manager: Oversees the development and execution of brand strategies, ensuring alignment with company goals and market trends.
- Market Research Analyst: Analyzes market trends and consumer behavior to provide insights that inform marketing strategies.
- Content Marketing Specialist: Develops and manages content strategies to attract and engage target audiences, driving brand awareness and loyalty.
DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.
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