Marketing Management (Digital Marketing and Brand Strategy Option) at British Columbia Institute of Technology (BCIT) - Program overview

This program is currently under review and being updated. For the most up-to-date information, please contact us.

Program overview

Admission Requirements

Intakes

Last updated on 2025-07-15

Program overview

Program Overview

The Marketing Management (Digital Marketing and Brand Strategy Option) diploma program at BCIT is recognized as one of Canada’s leading marketing and advertising programs. This full-time program is designed to provide students with a comprehensive understanding of digital marketing and brand strategy. Students will engage in both theoretical learning and practical experiences, preparing them for successful careers in the marketing field. The program emphasizes teamwork and collaboration, allowing students to work in small groups to drive results and learn industry best practices. With a strong focus on hands-on training, students will be well-equipped to enter the fast-paced world of marketing upon graduation.

Program Structure

The Marketing Management (Digital Marketing and Brand Strategy Option) is a two-year diploma program that consists of a total of 110 credits. The program is structured as follows:

Program Length: 2 years
Credits: 110 credits
Format: Full-time
Start Dates: September
Campus: Burnaby

This program includes a 10-week internship that provides students with real-world experience in the digital marketing field. Additionally, students have the opportunity to apply course credits towards further studies, such as a Bachelor of Business Administration. The program also offers networking opportunities to help students kickstart their careers in marketing.

Featured Experiences

Hands-on Training: Students gain practical experience through in-class lectures and labs.
Internship: A 10-week internship allows students to apply their skills in a professional setting.
Networking Opportunities: Access to industry connections to help students launch their careers.
Team Projects: Students work in small teams to develop marketing strategies and campaigns.
Industry-Relevant Curriculum: Courses designed by industry experts to ensure up-to-date training.

Career Options

Graduates of the Marketing Management (Digital Marketing and Brand Strategy Option) program can pursue a variety of career paths in Canada, including:

Marketing Coordinator: Responsible for coordinating marketing campaigns and strategies.
Account Services Coordinator: Acts as a liaison between clients and the marketing team to ensure client satisfaction.
Social Media Coordinator: Manages social media accounts and develops content strategies to engage audiences.
Public Relations Coordinator: Handles communication between the organization and the public, managing the brand's image.
Digital Marketing Specialist: Focuses on online marketing strategies, including SEO, PPC, and content marketing.
Marketing Manager: Oversees marketing strategies and campaigns, leading a team to achieve business goals.
Brand Strategist: Develops brand strategies to enhance brand awareness and market presence.
Product Manager: Manages product development and marketing strategies to meet consumer needs.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.

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Last updated on 2025-07-15

Program overview

Academic Requirements

The Academic Requirements for the Marketing Management (Digital Marketing and Brand Strategy Option) program are as follows:

If you are interested in applying to the first-year marketing program, please refer to the entrance requirements page for the Marketing Management Common First Year.
You may be eligible to apply to an advanced level of the program through either re-admission or direct entry. For more information, please refer to the advanced placement page.

International applicants

This program is available to international applicants.

Study permit: A valid BCIT study permit is required prior to starting the program.

Students enrolled in this program must complete the mandatory work component to qualify for graduation. A co-op work permit is required prior to starting the work component.

Transcripts may be required to be evaluated by WES in some cases.

Prerequisite Courses

For the course Marketing Research (MKTG 3309), the prerequisites are:
- BSYS 2000
- OPMT 1130
For the course Brand and Campaign Strategy (MKTG 3517), the prerequisites are:
- MKTG 3520
- MKTG 3522
- MKTG 3527
- MKTG 3529 (must be taken concurrently)
- Completion of all second-level MKTG courses
For the course Owned Marketing Communications (MKTG 3520), the prerequisites are:
- MKTG 3529
- MKTG 3527
- MKTG 3522
- MKTG 3517 (must be taken concurrently)
- Completion of all second-level MKTG courses
For the course Paid Media Planning and Buying (MKTG 3522), the prerequisites are:
- MKTG 3527
- MKTG 3529
- MKTG 3520
- MKTG 3517 (must be taken concurrently)
- Completion of all second-level MKTG courses
For the course Consumer Experience Marketing (MKTG 3527), the prerequisites are:
- MKTG 3529
- MKTG 3522
- MKTG 3520
- MKTG 3517 (must be taken concurrently)
- Completion of all second-level MKTG courses
For the course Earned Marketing Opportunities (MKTG 3529), the prerequisites are:
- MKTG 3527
- MKTG 3522
- MKTG 3520
- MKTG 3517 (must be taken concurrently)
- Completion of all second-level MKTG courses

For any clarification and support regarding the Academic Requirements, please contact LOA Portal's advisors.

Language Requirements

To apply for the Marketing Management (Digital Marketing and Brand Strategy Option) Diploma program, applicants must demonstrate proficiency in English. The following English Language Proficiency assessments are accepted:

International English Language Testing System (IELTS) - Overall score 6.5, no band less than 5.5
Pearson Test of English Academic (PTE Academic) - Overall score 60, no skill score less than 60
Test of English as a Foreign Language (TOEFL iBT) - Overall score 86, no section score less than 20
Canadian Academic English Language (CAEL) Test - 70 overall band score with no component below 60
Duolingo English Test - 120 overall, no integrated subscore less than 95
Cambridge Assessment English - BCIT ISEP Online test (Cambridge Linguaskill) - B2 First or C1 Advanced or C2 Proficiency with minimum overall score of 176

Test results must be dated no more than two years before the start date of the program you’re applying to.

Please check with our team for more details.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors. The listed minimum requirements are a guideline and do not guarantee admission. Do not worry, we will notify you of any changes during the application process.

Not meeting the minimum language requirements?

You may still be able to apply!