Business – Marketing (BMT)

Program overview

Seneca's Business – Marketing (BMT) program is designed to provide students with a solid foundation in various marketing disciplines. This two-year diploma program equips students with a comprehensive understanding of integrated marketing communications, sales strategies, analysis, web design, research, and channel management. Students will learn to create multi-objective marketing strategies, including promotional campaigns, pricing, packaging, and distribution of products, services, and ideas. The program emphasizes problem-based learning, real-world projects, and case studies, ensuring that graduates are well-prepared for the marketing industry.

Program structure

The Business – Marketing program at Seneca is structured to provide a thorough education over a period of 4 semesters (2 years). The program is offered in a hybrid delivery format, combining both online and in-person learning experiences. Key features of the program structure include:

• Program Length: 4 semesters (2 years)
• Delivery Format: Hybrid, with some courses available online and others requiring in-person attendance.
• Part-time Option: Available for students who may need a more flexible schedule.

Students will engage in interactive learning spaces, allowing them to choose between attending classes in person or participating online. This flexibility is designed to accommodate various learning preferences while ensuring that all students meet the necessary in-person requirements for their courses.

Featured Experiences

The Business – Marketing program offers several unique experiences that enhance learning and practical application:

• Real-World Projects: Students work on actual marketing projects, providing hands-on experience.
• Ontario Colleges’ Marketing Competition: Students can participate in this annual competition to showcase their marketing skills.
• Studio 67: A student-run agency where students can apply their theoretical knowledge by working with real clients.
• Professional Certification: The program is recognized by the Canadian Marketing Association (CMA) as an accelerated pathway toward the Chartered Marketer (CM) designation.

Career Options

Graduates of the Business – Marketing program can pursue a variety of career opportunities in Canada, including:

• Marketing Assistant: Supports marketing teams in executing campaigns and managing projects.
• Marketing Coordinator: Oversees marketing initiatives and ensures alignment with business goals.
• Account Manager: Manages client relationships and ensures satisfaction with marketing services.
• Market Researcher: Conducts research to understand market trends and consumer behavior.
• Assistant Sales Manager: Aids in managing sales teams and developing sales strategies.
• Social Media Assistant: Manages social media accounts and engages with online audiences.
• Digital Marketing Assistant: Supports digital marketing efforts, including SEO and online advertising.
• Media Planning Assistant: Assists in planning and executing media campaigns across various platforms.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.