Business – Marketing (BMT)

Program overview

Seneca's Business – Marketing (BMT) program is designed to provide students with a solid foundation in various aspects of marketing. This two-year diploma program covers essential topics such as integrated marketing communications, sales strategies, web design, research, and channel management. Students will gain a comprehensive understanding of how to create effective marketing strategies, including promotional campaigns, pricing, packaging, and distribution of products, services, and ideas. The program emphasizes problem-based learning, real-world projects, and case studies, ensuring that students are well-prepared for the marketing industry.

Program structure

The Business – Marketing program at Seneca is structured to provide a comprehensive learning experience over a duration of 4 semesters (2 years). The program offers both full-time and part-time study options, allowing students to choose a path that best fits their lifestyle and commitments. Key features of the program structure include:

• Work Term Option: Students have the opportunity to complete an optional work term, gaining valuable hands-on experience in the marketing field.
• Hybrid Delivery: The program is delivered in a hybrid format, combining online coursework with in-person learning requirements.
• Flexible Learning: Some courses are available in a flexible delivery format, allowing students to choose between in-person and online learning.

Students can start the program in January, May, or September, with availability subject to change. This structure is designed to accommodate various learning preferences and schedules, ensuring that all students can succeed in their studies.

Featured Experiences

The Business – Marketing program offers several unique experiences that enhance the learning journey for students:

• Optional Work Term: Students can participate in a work term to gain practical experience in the marketing industry.
• Studio 67: This student-run agency allows students to apply their theoretical knowledge by working with real clients on marketing projects.
• Ontario Colleges’ Marketing Competition: Students have the chance to showcase their skills and talents by participating in this annual competition.
• Career Support: Seneca Works provides lifelong access to job boards, career coaching, and networking opportunities for students and graduates.

These experiences are designed to provide students with practical skills and networking opportunities that are essential for a successful career in marketing.

Career Options

Graduates of the Business – Marketing program can explore a variety of career options in Canada, including:

• Marketing Assistant: Supports marketing teams in executing campaigns and managing projects.
• Marketing Coordinator: Oversees marketing initiatives and ensures alignment with business goals.
• Account Manager: Manages client relationships and ensures satisfaction with marketing services.
• Market Researcher: Conducts research to gather insights on consumer behavior and market trends.
• Assistant Sales Manager: Aids in managing sales teams and developing strategies to increase sales.
• Social Media Assistant: Manages social media accounts and creates engaging content to enhance brand presence.
• Digital Marketing Assistant: Supports digital marketing efforts, including SEO, email marketing, and online advertising.
• Media Planning Assistant: Assists in planning and executing media campaigns across various platforms.

These roles provide a solid foundation for a successful career in the dynamic field of marketing, allowing graduates to apply their skills in various industries.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.