Bachelor of Digital Marketing Communication (Honours) (Co-op) Pathway for Business Administration - Marketing and Business at Algonquin College - Program overview

Program overview

Admission Requirements

Intakes

Last updated on 2026-01-21

Program overview

The Bachelor of Digital Marketing Communication (Honours) degree is a four-year program designed to equip students with essential skills in digital storytelling and digital technology. This program enables students to effectively craft messages tailored for specific target audiences and develop comprehensive communications plans. Graduates from the Business Administration - Marketing Ontario College Advanced Diploma or Business - Marketing Ontario College Diploma programs can apply for this pathway, potentially reducing their degree completion time to just three years by receiving credit for up to 12 courses. The curriculum emphasizes both theoretical and practical knowledge, preparing students for a dynamic career in the digital marketing landscape.

Program structure

The Bachelor of Digital Marketing Communication (Honours) program is structured to provide a comprehensive education over a period of four years. However, eligible graduates from specific diploma programs can complete the degree in as little as three years. The program includes:

Three paid co-op terms, allowing students to gain real-world experience.
Opportunities to work on projects with actual clients, enhancing practical learning.
A blend of theoretical knowledge and practical application through case studies and fieldwork.

Students will engage in various learning activities that cover essential topics such as media channel selection, digital analytics, and marketing communications research. The program is designed to ensure that students are well-prepared for the challenges of the digital marketing industry.

Featured Experiences

The Bachelor of Digital Marketing Communication (Honours) program offers several unique experiences that enhance student learning and professional development:

Co-op Work Terms: Students participate in three paid co-op work terms, providing valuable industry experience.
Real Client Projects: Opportunities to collaborate on projects with real clients, allowing students to apply their skills in practical settings.
Fieldwork and Case Studies: The program incorporates case studies and fieldwork to help students practice their skills in real-world contexts.
Digital Analytics: Students learn to utilize digital analytics to inform marketing decisions and craft effective communications plans.

Career Options

Graduates of the Bachelor of Digital Marketing Communication (Honours) program can pursue a variety of career paths in Canada, including:

Communications Officer: Responsible for crafting and disseminating internal and external communications for organizations.
Public Relations Officer: Manages the public image of a company or organization, handling media relations and public outreach.
Digital Communications Manager: Oversees digital marketing strategies, including social media, email marketing, and online advertising.
Market Researcher: Conducts research to understand market trends and consumer behavior, providing insights for marketing strategies.
Advertising Copywriter: Creates compelling content for advertisements across various media platforms, focusing on engaging target audiences.

These roles highlight the diverse opportunities available to graduates, allowing them to leverage their skills in various sectors, including government, non-profit organizations, and private corporations.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.

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Last updated on 2026-01-21

Program overview

Academic Requirements

All applicants must satisfy both College Eligibility and Program Eligibility requirements.

For the Bachelor of Digital Marketing Communication (Honours) program, the following academic requirements apply:

Graduates from the Business Administration - Marketing Ontario College Advanced Diploma program or Business - Marketing Ontario College Diploma program are eligible to apply.
Applicants must have a minimum Grade Point Average (GPA) of 2.7 to enter into Year 2 Level 3 of the degree program.

Transcripts may be required to be evaluated by WES in some cases.

International students are encouraged to contact LOA Portal's advisors for any clarification and support regarding the application process and requirements.

Additionally, students should be aware that:

Eligible graduates can receive credit for up to 12 courses in the degree, which reduces the time to degree completion to 3 years.
Students gain practical knowledge in areas such as digital storytelling, marketing communications research, and digital analytics.

For any further inquiries or assistance, please reach out to LOA Portal's advisors who are ready to help you navigate through the application process.

Language Requirements

For the Bachelor of Digital Marketing Communication (Honours) (Co-op) Pathway for Business Administration - Marketing and Business program, the following language requirements apply:

IELTS (International English Language Testing System)
TOEFL (Test of English as a Foreign Language)
CAEL (Canadian Academic English Language Assessment)
Cambridge English: Advanced (CAE)
Duolingo English Test

Please check with our team for more details.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors. The listed minimum requirements are a guideline and do not guarantee admission. Do not worry, we will notify you of any changes during the application process.

Not meeting the minimum language requirements?

You may still be able to apply!