Business Administration – Marketing (BAM)

Program overview

The Business Administration – Marketing (BAM) program is a three-year advanced diploma designed to equip students with the skills necessary to become effective marketing leaders. Throughout the program, students will learn to develop, integrate, and execute marketing strategies for both new and existing products and services. The curriculum emphasizes creativity, analytical thinking, and tactical approaches to build and maintain a loyal customer base through innovative marketing techniques. Students will engage in problem-based learning, real-life projects, and case study analyses to enhance their learning experience.

Program structure

The Business Administration – Marketing program is structured to provide a comprehensive education over a duration of 6 semesters (3 years). The program is offered in a hybrid delivery format, combining both online and in-person learning experiences. Key features of the program structure include:

• Co-op Option: Students have the opportunity to complete a co-op work term, gaining valuable hands-on experience in the marketing field.
• Flexible Learning: Some courses are available in a flexible delivery format, allowing students to choose between in-person and online learning.
• Start Dates: The program starts in January, May, and September, providing multiple entry points for students.

Students can also transfer between the co-op and non-co-op streams at any time, ensuring flexibility in their educational journey.

Featured Experiences

The Business Administration – Marketing program offers several unique experiences that enhance learning and professional development:

• Co-op Work Term: An optional co-op work term allows students to gain practical experience in the marketing industry.
• Seneca Agency: Students can participate in Studio 67, a student-run agency where they work directly with clients on marketing and media projects.
• Ontario Colleges’ Marketing Competition: Students have the chance to showcase their skills in this annual competition, connecting with peers and industry professionals.
• Career Support: Access to lifelong career coaching, networking opportunities, and an exclusive job board through Seneca Works.

Career Options

Graduates of the Business Administration – Marketing program can pursue a variety of career paths in Canada, including:

• Marketing Manager: Oversee marketing strategies and campaigns to promote products and services.
• Marketing Coordinator: Assist in the development and execution of marketing plans and initiatives.
• Account Manager: Manage client relationships and ensure their marketing needs are met effectively.
• Product Manager: Lead the development and marketing of specific products, ensuring they meet market demands.
• Brand Manager: Develop and maintain a brand's image and identity in the marketplace.
• Digital Marketing Manager: Focus on online marketing strategies, including social media and content marketing.
• Market Researcher: Analyze market trends and consumer behavior to inform marketing strategies.
• Event and Trade Show Marketer: Plan and execute marketing events to promote products and engage with customers.

These roles provide a solid foundation for a successful career in the dynamic field of marketing.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.