Business Administration – Marketing (BAM)

Program overview

The Business Administration – Marketing (BAM) program is an advanced diploma designed to prepare students for a successful career in marketing. Over the course of this program, students will learn to develop, integrate, and execute effective marketing strategies for both new and existing products and services. The curriculum emphasizes creativity, analytical thinking, and tactical skills to help students build and maintain a loyal customer base through innovative marketing approaches. With a focus on real-life projects and case studies, students will gain practical experience that enhances their learning and prepares them for the dynamic marketing landscape.

Program structure

The Business Administration – Marketing program is structured to be completed in 6 semesters (3 years), providing a comprehensive education in marketing principles and practices. The program is offered in a hybrid delivery format, combining both online and in-person learning experiences. Key features of the program structure include:

• Full-time study option to ensure an immersive learning experience.
• Co-op option available, allowing students to gain valuable hands-on experience in the marketing field.
• Courses delivered in a flexible format, enabling students to choose between in-person and online learning.
• Real-life projects and case studies to enhance practical understanding.

Students have the flexibility to transfer between the co-op and non-co-op streams at any time, ensuring that they can tailor their educational experience to their career goals.

Featured Experiences

The Business Administration – Marketing program offers a variety of unique experiences that enhance learning and professional development:

• Optional Co-op Work Term: Students can participate in a co-op work term, providing them with real-world experience and the opportunity to apply their skills in a professional setting.
• Seneca Agency: Students can work with real clients through Studio 67, a student-run agency that allows them to apply marketing concepts in practical scenarios.
• Ontario Colleges’ Marketing Competition (OCMC): Students have the chance to showcase their talents and compete with peers from other institutions.
• Career Workshops: In-class workshops and one-on-one coaching are provided to prepare students for their co-op term and future job opportunities.

Career Options

Graduates of the Business Administration – Marketing program can pursue a variety of career paths in Canada, including:

• Marketing Manager: Responsible for developing marketing strategies and overseeing marketing campaigns to promote products and services.
• Marketing Coordinator: Assists in the execution of marketing plans and coordinates marketing activities to ensure alignment with business goals.
• Account Manager: Manages client relationships and ensures that marketing services meet client needs and expectations.
• Product Manager: Oversees the development and marketing of specific products, ensuring they meet market demands and company objectives.
• Digital Marketing Manager: Focuses on online marketing strategies, including social media, email marketing, and search engine optimization.
• Brand Manager: Responsible for maintaining and enhancing the image of a brand, ensuring consistency across all marketing channels.
• Market Researcher: Conducts research to understand market trends and consumer preferences, providing insights to inform marketing strategies.
• Event and Trade Show Marketer: Plans and executes marketing events and trade shows to promote products and engage with potential customers.
• Small Business Owner: Utilizes marketing skills to launch and manage their own business, applying learned strategies to attract and retain customers.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.