Advertising And Marketing Communications (AMC) Management (Kingston)

Program overview

The Advertising and Marketing Communications (AMC) Management program at St. Lawrence College is designed for those who are passionate about creativity and communication. This program prepares students to understand consumer behavior and develop effective marketing messages that resonate with target audiences. With a focus on experiential learning, students engage in real-world projects and gain insights into the advertising industry. The program emphasizes small class sizes, fostering a collaborative environment where students can thrive. Graduates will be well-equipped to enter a field that is currently experiencing labor shortages, leading to numerous job opportunities in advertising and marketing communications.

Program structure

The Advertising and Marketing Communications Management program is structured to provide a comprehensive education over a 3-year period. The program is delivered on a full-time basis and includes various experiential learning opportunities. Key features of the program structure include:

• Hands-on experience through community client work and case competitions.
• Participation in the FUSE Mentorship Program.
• Access to an Apple-based communications center with industry-standard software.
• Opportunities for international exchange and internships, including a Disney internship.
• Involvement in a student-run advertising agency during the sixth semester.

This structure ensures that students not only learn theoretical concepts but also apply them in practical settings, preparing them for successful careers in the industry.

Featured Experiences

The Advertising and Marketing Communications Management program offers a variety of unique experiences that enhance learning and professional development:

• FUSE Mentorship Program: Connects students with industry professionals for guidance and networking.
• Community Client Work: Students work on real projects for local businesses, gaining practical experience.
• Case Competitions: Opportunities to compete and showcase skills in a competitive environment.
• Student-Run Ad Agency: In the sixth semester, students take on roles in a simulated agency, creating integrated campaigns for real clients.
• International Exchange Opportunities: Students can broaden their horizons by studying abroad.
• Disney Internship: A unique chance to gain experience with a leading global brand.

These experiences are designed to provide students with a well-rounded education and prepare them for the dynamic field of advertising and marketing communications.

Career Options

Graduates of the Advertising and Marketing Communications Management program can pursue a variety of career paths in Canada. Some potential job options include:

• Marketing Communications Coordinator: Responsible for developing and implementing marketing strategies to promote products and services.
• Copywriter: Creates compelling written content for advertisements, websites, and other marketing materials.
• Social Media Community Manager: Manages a brand's social media presence, engaging with audiences and creating content.
• Media Sales Representative: Sells advertising space and time to businesses, helping them reach their target audiences.
• Digital Marketing Coordinator: Oversees online marketing campaigns, analyzing data to improve performance and engagement.
• Public Relations Coordinator: Develops and maintains a positive public image for clients through media relations and strategic communication.
• Event Planner: Organizes and coordinates events, ensuring they align with marketing goals and client expectations.

These roles highlight the versatility of the skills acquired in the program, allowing graduates to adapt to various sectors within the marketing and advertising industries.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.