Advertising And Marketing Communications Management

Program overview

The Advertising and Marketing Communications Management program is a three-year Ontario College Advanced Diploma designed to prepare students for diverse careers in various industries. This program combines marketing theory with creative messaging, equipping students with essential skills in campaign planning, copywriting, and advertising design. Students will learn to develop integrated marketing communications strategies by researching target audiences and planning effective outreach. With experienced faculty and real-world projects, students gain practical experience while engaging with industry clients and guest speakers throughout their studies.

Program structure

The Advertising and Marketing Communications Management program spans a duration of three years. The program structure includes:

• Hands-on learning through student-run business units in the second year.
• Field placement opportunities in the advertising and marketing communications industries during the final semester.
• Optional class trips to advertising and marketing agencies in major Canadian cities like Montreal and Toronto in the second year.
• A unique opportunity for third-year students to visit New York City and attend Advertising Week, one of the largest industry conferences.

This comprehensive structure ensures that students not only learn theoretical concepts but also apply them in real-world scenarios, enhancing their readiness for the job market.

Featured Experiences

The program offers a variety of unique experiences that enhance learning and professional development:

• Participation in student-run business units such as:
  • Algonquin Times: Focuses on digital content creation including websites and social media.
  • DIG: A student-run advertising agency that tackles real client challenges.
  • SLiDE: The marketing department for the College's social innovation lab, collaborating with entrepreneurs.
• Field placement opportunities that provide practical experience in the industry.
• Class trips to major advertising hubs, allowing students to network and learn from industry professionals.
• Guest speakers from the industry in every semester, providing insights and networking opportunities.

Career Options

Graduates of the Advertising and Marketing Communications Management program can pursue a variety of career paths in Canada, including:

• Junior Account Executive: Assists in managing client accounts and developing marketing strategies.
• Marketing Coordinator: Supports marketing campaigns and coordinates promotional activities.
• Media Coordinator: Works on media planning and buying, ensuring effective ad placements.
• Digital Marketer: Focuses on online marketing strategies, including social media and email campaigns.
• Copywriter: Creates compelling content for advertisements, websites, and marketing materials.

With experience, graduates may also choose to become self-employed or start their own marketing communications businesses, leveraging their skills and knowledge to succeed in the dynamic marketing landscape.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.