Advertising And Marketing Communications Management at Algonquin College - Program overview

Program overview

Admission Requirements

Intakes

Last updated on 2026-01-21

Program overview

The Advertising and Marketing Communications Management program is a three-year Ontario College Advanced Diploma designed to prepare students for diverse careers in various industries. This program combines marketing theory with creative messaging, equipping students with essential skills in campaign planning, copywriting, and advertising design. Students will learn to develop integrated marketing communications strategies by researching target audiences and planning effective outreach. With experienced faculty and real-world projects, students gain practical experience while engaging with industry clients and guest speakers throughout their studies.

Program structure

The Advertising and Marketing Communications Management program is structured over a duration of three years. The program includes:

Hands-on learning through student-run business units in the second year.
Field placement opportunities to apply learning in real-world settings.
Optional class trips to advertising and marketing agencies in major Canadian cities.
A unique opportunity to attend Advertising Week in New York City during the third year.

Students will engage in various projects that allow them to apply classroom theory to practical situations, enhancing their learning experience and professional network.

Featured Experiences

Students in the Advertising and Marketing Communications Management program can expect a variety of unique experiences, including:

Participation in student-run business units such as:
- Algonquin Times: Focused on digital content creation including websites and social media.
- DIG: A student-run advertising agency tackling real client challenges.
- SLiDE: The marketing department for the College's social innovation lab.
Field placement opportunities in the advertising and marketing communications industries.
Class trips to major advertising hubs like Montreal and Toronto in the second year.
A chance to attend the prestigious Advertising Week in New York City during the third year.

Career Options

Graduates of the Advertising and Marketing Communications Management program can pursue a variety of career paths in Canada, including:

Junior Account Executive: Assists in managing client accounts and developing marketing strategies.
Marketing Coordinator: Supports marketing campaigns and coordinates promotional activities.
Media Coordinator: Works on media planning and buying, ensuring effective ad placements.
Digital Marketer: Focuses on online marketing strategies, including social media and email campaigns.
Copywriter: Creates compelling content for advertisements, websites, and marketing materials.

With experience, graduates may also choose to become self-employed or start their own marketing communications businesses, leveraging their skills in a dynamic industry.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.

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Last updated on 2026-01-21

Program overview

Academic Requirements

All applicants must satisfy both College Eligibility and Program Eligibility requirements.

College Eligibility:

Ontario Secondary School Diploma (OSSD) or equivalent; OR
Mature Student status (19 years of age or older and without a high school diploma at the start of the program). Eligibility may be determined by academic achievement testing, for which a fee will be charged.

Program Eligibility:

English, Grade 12 (ENG4C or equivalent) with a grade of 70% or higher.
Mathematics, Grade 11 (MBF3C or equivalent).
Applicants with international transcripts must provide proof of the subject-specific requirements noted above and may be required to provide proof of language proficiency. Domestic applicants with international transcripts must be evaluated through the International Credential Assessment Service of Canada (ICAS) or World Education Services (WES).
Transcripts may be required to be evaluated by WES in some cases.

International Students:

IELTS-International English Language Testing Service (Academic) Overall band of 6.5 with a minimum of 6.0 in each band OR TOEFL-Internet-based (iBT)-overall 88, with a minimum of 22 in each component: Reading 22; Listening 22; Speaking 22; Writing 22; OR Duolingo English Test (DET) Overall 120, minimums of 120 in Literacy and 105 in Production.

Prerequisite Courses:

English, Grade 12 (ENG4C or equivalent) with a grade of 70% or higher.
Mathematics, Grade 11 (MBF3C or equivalent).

If you have any questions or need further clarification, please feel free to contact LOA Portal's advisors for support.

Language Requirements

To apply for the Advertising and Marketing Communications Management program, the following language proficiency tests are accepted:

IELTS (International English Language Testing System) - Overall band of 6.5 with a minimum of 6.0 in each band.
TOEFL (Test of English as a Foreign Language) - Internet-based (iBT) overall score of 88, with a minimum of 22 in each component:
- Reading: 22
- Listening: 22
- Speaking: 22
- Writing: 22
Duolingo English Test (DET) - Overall score of 120, with minimums of 120 in Literacy and 105 in Production.

Please check with our team for more details.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors. The listed minimum requirements are a guideline and do not guarantee admission. Do not worry, we will notify you of any changes during the application process.

Not meeting the minimum language requirements?

You may still be able to apply!