Marketing Management

Program overview

The Marketing Management program at Seneca is an eight-month graduate certificate designed to equip students with essential marketing management skills. This program focuses on developing a strong foundation in marketing principles, enabling students to create, build, communicate, and deliver value to customers in innovative ways. Participants will gain expertise in various key areas, including marketing research techniques, product or service launches, market segmentation, pricing strategies, and strategic market planning. By the end of the program, students will be well-prepared to propose marketing plans, conduct market research, develop strategic pricing, formulate budgets, and prepare compelling sales presentations.

Program structure

The Marketing Management program is structured to provide a comprehensive learning experience over a duration of 2 semesters (8 months). The program is offered in a hybrid format, allowing students to benefit from both in-person and online learning environments. Key features of the program structure include:

• Starts in January, May, and September
• Optional Work Term for hands-on experience
• Flexible delivery format with interactive learning spaces
• Opportunity to transfer between work term and non-work term streams

Students who choose the work term option will engage in a full-time position, which may be paid or unpaid, providing valuable real-world experience. The program emphasizes student-driven job searches, with support through career workshops and one-on-one coaching to enhance employability.

Featured Experiences

The Marketing Management program offers several unique experiences that enhance learning and professional development:

• Optional Work Term: Gain practical experience in the field of marketing through a work term that complements academic learning.
• Studio 67: A student-run agency where participants can apply theoretical knowledge by working directly with clients on marketing and media projects.
• Career Workshops: In-class workshops designed to prepare students for the job market and enhance their employability.
• Hybrid Learning: Flexibility to choose between in-person and online classes, catering to diverse learning preferences.

Career Options

Graduates of the Marketing Management program can pursue a variety of career opportunities in Canada, including:

• Account Executive: Responsible for managing client accounts and ensuring client satisfaction through effective communication and service delivery.
• Assistant Brand Manager: Supports the brand manager in developing and executing marketing strategies to enhance brand visibility and market share.
• Customer Service Manager: Oversees customer service operations, ensuring high levels of customer satisfaction and addressing any issues that arise.
• Marketing/Sales/Retail Manager: Manages marketing and sales strategies to drive revenue growth and improve customer engagement in retail settings.
• Media Buyer: Responsible for purchasing advertising space and time on behalf of clients, ensuring optimal placement and cost-effectiveness.
• Market Researcher: Conducts research to gather insights on market trends, consumer behavior, and competitive analysis to inform marketing strategies.
• Digital Marketing Manager: Develops and implements online marketing strategies to enhance brand presence and drive digital engagement.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.