Marketing Management

Program overview

The Marketing Management program at Seneca is an eight-month graduate certificate designed to equip students with essential marketing management skills. This program focuses on developing a strong foundation in marketing principles, enabling students to create, build, communicate, and deliver value to customers in innovative ways. Participants will gain expertise in various key areas, including marketing research techniques, product or service launches, market segmentation, pricing strategies, and strategic market planning. The program aims to prepare students for a successful career in the dynamic field of marketing.

Program structure

The Marketing Management program is structured to provide a comprehensive learning experience over a duration of 2 semesters (8 months). The program is offered in a full-time study option and includes the following features:

• Hybrid delivery format, combining online and in-person classes.
• Optional work term for hands-on experience in the marketing field.
• Flexibility to transfer between work term and non-work term streams.
• Interactive learning spaces for enhanced engagement.

Students will have the opportunity to participate in a work term, which is similar in length to an academic semester. This work term may be paid or unpaid, and students will receive support through career workshops and coaching to prepare for their job search. The program is designed to adapt to the evolving needs of the marketing industry, ensuring that students are well-prepared for their future careers.

Featured Experiences

The Marketing Management program offers several unique features that enhance the learning experience:

• Optional work term providing valuable hands-on experience in the marketing field.
• Access to Seneca's flexible delivery format, allowing students to choose between in-person and online learning.
• Real-world projects through the Seneca Agency, where students work with actual clients on marketing and media initiatives.
• Career support through Seneca Works, offering lifelong access to job boards, career coaching, and networking opportunities.
• Experiential learning opportunities that prepare graduates to be career-ready and world-ready.

Career Options

Graduates of the Marketing Management program can pursue a variety of career paths in Canada, including:

• Account Executive: Responsible for managing client accounts and ensuring client satisfaction while driving sales.
• Assistant Brand Manager: Supports the brand manager in developing and executing marketing strategies to enhance brand visibility.
• Customer Service Manager: Oversees customer service teams, ensuring high levels of customer satisfaction and resolving issues effectively.
• Marketing/Sales/Retail Manager: Manages marketing and sales strategies to drive revenue and improve customer engagement in retail settings.
• Media Buyer: Responsible for purchasing advertising space and time on behalf of clients to maximize exposure and effectiveness.
• Market Researcher: Conducts research to gather insights on market trends, consumer behavior, and competitive analysis.
• Digital Marketing Manager: Develops and implements online marketing strategies to enhance brand presence and drive traffic to digital platforms.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.