Advertising And Marketing Communications Management - 652

Program Overview

Join Canada's highest award-winning advertising program, the Advertising and Marketing Communications Management, where you will gain a comprehensive understanding of the overall industry in your first year. Following this foundational year, you will have the opportunity to specialize in either the creative or strategy stream during your second and third years. This program is designed to equip you with the essential skills and knowledge needed to thrive in the dynamic world of advertising and marketing communications.

Program Structure

The Advertising and Marketing Communications Management program is structured over a three-year period, consisting of 8-month academic years. The program is delivered in a hybrid model, combining both face-to-face and virtual classes to reflect current industry practices. Key features of the program structure include:

• Specialization options in creative or strategy streams after the first year.
• Hands-on learning experiences through interviews with industry professionals and agency tours.
• Opportunities to participate in mock interviews and build a professional portfolio.
• A mandatory field placement in the final semester, providing real-world experience.

This comprehensive structure ensures that students are well-prepared for the demands of the advertising industry upon graduation.

Featured Experiences

The Advertising and Marketing Communications Management program offers a variety of unique experiences that enhance learning and professional development:

• Participation in The Agency, a student-run advertising agency where students work on real client projects.
• Field placements that provide hands-on experience in the workplace, totaling 245 hours in the final semester.
• Engagement in national and international awards competitions to showcase student work.
• Collaboration with peers from various programs, including Public Relations and Marketing, to develop integrated marketing solutions.
• Access to industry professionals through guest lectures and networking events.

Career Options

Graduates of the Advertising and Marketing Communications Management program can pursue a variety of exciting career opportunities in Canada, including:

• Advertising Strategist: Develops and implements advertising strategies to meet client objectives.
• Account Manager: Serves as the primary contact between clients and the agency, managing client relationships and project delivery.
• Art Director: Oversees the visual aspects of advertising campaigns, ensuring alignment with brand identity.
• Copywriter: Creates compelling written content for advertisements, websites, and marketing materials.
• Production and Studio Specialist: Manages the production process for advertising materials, ensuring quality and adherence to timelines.
• Public Relations Specialist: Manages communication between organizations and the public, enhancing brand reputation.
• Promotions and Event Specialist: Plans and executes promotional events to engage target audiences.
• Media Buyer: Purchases advertising space across various media platforms to maximize campaign reach.

These roles are available in diverse settings, including advertising agencies, client-side marketing departments, and various media outlets.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.