Advertising And Marketing Communications Management - 652

Program overview

Join Canada's highest award-winning advertising program where you will gain an understanding of the overall industry in your first year before moving on to creative courses in your second and third years. This program is well-recognized by industry professionals both locally and nationally, ensuring that you receive a quality education that prepares you for a successful career in advertising and marketing communications.

Program structure

The Advertising and Marketing Communications Management program is designed to be completed in three academic years, with each academic year consisting of periods of 8 months. The program is delivered in a hybrid model, combining both in-person and virtual classes to reflect the current practices in advertising agencies.

Key features of the program structure include:

• First-year focus on understanding the overall advertising industry.
• Specialization options in creative or strategy streams during the second and third years.
• Hands-on experience through a mandatory field placement in the final semester.
• Opportunities to participate in national and international awards competitions.

Featured Experiences

This program offers a variety of unique experiences that enhance learning and professional development:

• Work with real clients in The Agency, Mohawk’s student-run advertising agency.
• Participate in a seven-week field placement to gain hands-on experience in the workplace.
• Interview industry professionals and tour advertising agencies.
• Engage in mock interviews to prepare for the job market.
• Build a professional portfolio showcasing your work and skills.

Career Options

Graduates of the Advertising and Marketing Communications Management program can pursue a variety of career paths in Canada, including:

• Advertising Strategist: Develops and implements advertising strategies to meet client objectives.
• Account Manager: Serves as the primary contact between clients and the agency, ensuring client satisfaction and project success.
• Art Director: Oversees the visual aspects of advertising campaigns, guiding the creative team in design and layout.
• Copywriter: Creates compelling written content for advertisements, marketing materials, and digital platforms.
• Production and Studio Specialist: Manages the production process for advertising materials, ensuring quality and adherence to timelines.
• Public Relations Specialist: Manages communication between the organization and the public, enhancing brand image and reputation.
• Promotions and Event Specialist: Plans and executes promotional events to engage customers and promote products or services.
• Media Buyer: Purchases advertising space and time on behalf of clients, optimizing media budgets for maximum impact.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.