Digital & Social Media Marketing (DMM)

Program overview

Seneca's Digital & Social Media Marketing program is designed to equip students with the essential skills and knowledge required to create effective digital and social media marketing strategies. This program focuses on the fundamentals of various social media platforms, tools, and techniques necessary for developing engaging content and campaigns. With a strong emphasis on hands-on learning, students will have the opportunity to work in a student-run marketing agency, allowing them to apply theoretical concepts in real-world scenarios. The program also addresses current trends and emerging technologies in digital marketing, ensuring graduates are well-prepared to thrive in this fast-paced industry.

Program structure

The Digital & Social Media Marketing program is structured to provide a comprehensive learning experience over a duration of 2 semesters (8 months). The program is offered in a hybrid delivery format, combining both online and in-person coursework. Key features of the program structure include:

• Starts in January, May, and September
• PGWP-eligible program
• Optional work term available for hands-on experience
• Part-time option available

Students will engage in various learning activities, including developing marketing plans, curating branded content, and interpreting digital analytics to evaluate campaign effectiveness. The program is designed to adapt to the evolving landscape of digital marketing, ensuring that students are equipped with the latest skills and knowledge.

Featured Experiences

The Digital & Social Media Marketing program offers several unique experiences that enhance learning and professional development:

• Hands-on learning through Seneca's student-run agency, Studio 67, where students work directly with clients on marketing projects.
• Optional work term providing valuable industry experience, with support for job search and career preparation.
• Integration of Salesforce training, allowing students to gain expertise in industry-leading social media marketing applications.
• Enrollment in Hootsuite Academy, providing students with the opportunity to earn Hootsuite Platform Certification.
• Access to Ahrefs, a digital marketing intelligence tool, enabling students to perform various SEO-related tasks.

Career Options

Graduates of the Digital & Social Media Marketing program can pursue a variety of career opportunities in Canada, including:

• Brand Ambassador: Representing and promoting a brand to enhance its visibility and reputation.
• Community Manager: Engaging with online communities to foster relationships and manage brand presence.
• Content Creator: Developing original content for various digital platforms to attract and engage audiences.
• Digital Marketing Manager: Overseeing digital marketing strategies and campaigns to drive brand growth.
• Social Media Manager: Managing a brand's social media presence, including content creation and audience engagement.

Other potential roles include Digital Content Manager, Marketing Coordinator, Social Analytics Manager, and Social Media Strategist, all of which leverage the skills acquired during the program.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.