Digital & Social Media Marketing (DMM)

Program overview

Seneca's Digital & Social Media Marketing (DMM) program is a comprehensive graduate certificate designed to equip students with the essential skills and knowledge required to navigate the dynamic world of digital marketing. This program focuses on the fundamentals of social media platforms, tools, and techniques necessary for creating impactful content and effective social media campaigns. With a blend of theoretical knowledge and practical application, students will be prepared to design, execute, and evaluate marketing strategies that resonate with audiences and drive brand success.

Program structure

The Digital & Social Media Marketing program is structured to provide a robust learning experience over a duration of 2 semesters (8 months). Students can choose between full-time and part-time study options, allowing for flexibility in their educational journey. The program is delivered in a hybrid format, combining online coursework with in-person learning, ensuring that students gain hands-on experience while also benefiting from the convenience of online education.

Key features of the program structure include:

• Work Term Option: An optional work term is available, providing students with valuable hands-on experience in the field.
• Starts in January, May, and September, allowing for multiple entry points throughout the year.
• PGWP-eligible program, enabling international students to apply for a Post-Graduation Work Permit upon completion.

Featured Experiences

The Digital & Social Media Marketing program offers a variety of unique experiences that enhance learning and professional development:

• Hands-on learning through a student-run marketing agency, where students can apply their skills in real-world scenarios.
• Optional work term that allows students to gain practical experience in the industry, enhancing their employability.
• Integration of industry-leading tools and platforms, such as Salesforce and Hootsuite, providing students with a competitive edge.
• Access to career support services, including workshops and one-on-one coaching to prepare for the work term and job search.
• Collaboration with real clients on marketing and media projects, fostering experiential learning.

Career Options

Graduates of the Digital & Social Media Marketing program can explore a wide range of career opportunities in Canada, including:

• Brand Ambassador: Representing and promoting a brand to enhance its visibility and reputation.
• Community Manager: Engaging with online communities to foster relationships and manage brand presence.
• Content Creator: Developing engaging content for various digital platforms to attract and retain audiences.
• Digital Marketing Manager: Overseeing digital marketing strategies and campaigns to drive brand growth.
• Social Media Manager: Managing a brand's social media presence, creating content, and analyzing engagement metrics.
• Marketing Coordinator: Assisting in the execution of marketing campaigns and coordinating marketing activities.
• Social Media Strategist: Developing strategies to enhance brand visibility and engagement on social media platforms.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.