Sports, Entertainment & Event Marketing (SEM) at Seneca Polytechnic - Program overview

Program overview

Admission Requirements

Intakes

Last updated on 2025-07-09

Program overview

The Sports, Entertainment & Event Marketing (SEM) program at Seneca is a dynamic graduate certificate designed to prepare students for careers in a multibillion-dollar global industry. This program focuses on the evolving consumer demand for sports, esports, and entertainment, whether in live, virtual, or hybrid formats. Students will learn about the integrated roles of event properties, marketing agencies, and brand sponsors, applying principles of strategic marketing and brand management to develop event properties and experiential marketing campaigns. The program spans a duration of two semesters (8 months) and is offered at the Seneca@York campus.

Program structure

The Sports, Entertainment & Event Marketing program is structured to provide a comprehensive understanding of the industry over a period of two semesters (8 months). The program includes:

Flexible delivery format, with some courses available online.
Optional work term for hands-on experience in the field.
Part-time study options available for students seeking flexibility.

Students can choose to participate in a work term, which is similar in length to an academic semester and may be either paid or unpaid. This work term is student-driven, and while it does not guarantee a position, students will receive support through career workshops and coaching to enhance their job search skills. The program is designed to adapt to the needs of students, allowing them to switch between work term and non-work term streams as needed.

Featured Experiences

The Sports, Entertainment & Event Marketing program offers several unique features that enhance the learning experience:

Optional work term providing valuable hands-on experience in the industry.
Seneca’s student-run agency, Studio 67, allows students to work directly with clients on marketing and media projects.
Interactive learning spaces that combine in-person and online teaching methods.
Career workshops and one-on-one coaching to prepare students for the work term.
Recognition by the Canadian Marketing Association (CMA) as an accelerated pathway toward the Chartered Marketer (CM) designation.

Career Options

Graduates of the Sports, Entertainment & Event Marketing program can pursue a variety of career paths in Canada, including:

Sponsorship Marketing: Develop and manage sponsorship programs for events and organizations.
Sports Marketing: Promote sports teams, events, and products to enhance brand visibility and engagement.
Entertainment Marketing: Create marketing strategies for entertainment events and media productions.
Event and Experiential Marketing: Plan and execute live events that create memorable experiences for attendees.
Digital and Content Marketing: Utilize digital platforms to create engaging content that drives audience interaction.
Brand Management: Oversee brand strategy and positioning to ensure alignment with market trends.
Marketing Management: Lead marketing teams and strategies to achieve organizational goals.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.

Visit Seneca Polytechnic official website

Last updated on 2025-07-09

Program overview

Academic Requirements

To apply for the Sports, Entertainment & Event Marketing (SEM) Graduate Certificate program, applicants must meet the following Academic Requirements:

Ontario university/college degree, college diploma, or equivalent.
Applicants with an equivalent combination of partial postsecondary education and/or three to five years of related work experience may be considered for admission. A relevant resumé and references must be provided.

For international students, additional requirements include:

Canadian citizens or permanent residents educated outside of Canada must provide a WES or an ICAS credential evaluation.

Transcripts may be required to be evaluated by WES in some cases.

If you have any questions or need further clarification regarding the Academic Requirements, please feel free to contact LOA Portal's advisors for support.

Language Requirements

All applicants to Seneca must be well prepared to study in English. If you are coming from a country where English is not the primary language, you must show one of the following:

Successful completion of a minimum of two years of full-time study in a school and country where English is the primary language
Successful completion of a minimum of one year of full-time study at the postsecondary level in an institution and country where English is the primary language
Successful completion of an intensive English program
English proficiency test scores from one of the international English language testing bodies listed below. Only tests taken in the last two years are considered valid

Please note that the requirements below are the minimum cut-offs and meeting the minimum requirements does not guarantee admission. Highly competitive program seats will be offered to the most highly qualified applicants based on ranking from highest to lowest.

Tests	Graduate Certificate Programs
CAEL CE and CAEL online	Minimum 70 (Writing no less than 60)
Cambridge English Exams (B2 First/FCE, C1 Advanced/CAE or C2 Proficiency/CPE)	Minimum 176 with no skill below 169
Duolingo	Minimum score 120 to 125
IELTS Academic	Minimum 6.5 with no skill below 6.0
PTE Academic	Minimum score 60
TOEFL iBT (including MyBest TOEFL and Home Edition)	Minimum 88 with no skill below 22
TOEFL Revised Paper Delivered	No skill below 22

Please check with our team for more details.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors. The listed minimum requirements are a guideline and do not guarantee admission. Do not worry, we will notify you of any changes during the application process.

Not meeting the minimum language requirements?

You may still be able to apply!