Last updated on 2025-05-30
Program Overview
Humber’s Advertising and Marketing Communications diploma program is designed to equip students with essential skills in promotional writing, presentation, and organization. The curriculum covers introductory design, basic production, and supplier management skills, alongside courses in advertising, marketing communications, public relations, and project coordination. This comprehensive approach ensures that students gain a keen awareness of the diverse employment opportunities available in the field.
The program emphasizes collaboration with advertising creatives, including copywriters, graphic designers, and art directors, focusing on media planning. Students will have the chance to work with NEXT, Humber’s in-house advertising agency, allowing them to build a professional network while tackling real-world projects. The first semester is shared with other related diploma programs, providing flexibility for students to shift their focus in the second semester.
Program Structure
The Advertising and Marketing Communications diploma program spans 4 semesters, offering a blend of theoretical knowledge and practical experience. The program is structured as follows:
- Semester 1: Introduction to foundational concepts in marketing communications, innovative design, and digital imaging.
- Semester 2: Focus on advertising principles, design studio practice, and social media strategies.
- Semester 3: Emphasis on copywriting, professional practice, and content strategy.
- Semester 4: Capstone project and field experience, allowing students to apply their learning in real-world settings.
Additionally, the program offers an optional co-operative education component, where students can gain paid work experience in their field. This hands-on approach enhances learning and prepares students for the job market.
Featured Experiences
- Field Experience: In Semester 4, students engage in a 140-hour field experience, applying their skills in a professional environment.
- Professional Practicum: Students gain practice-based experience under the supervision of industry professionals.
- Co-operative Education: Optional paid work terms that provide progressively complex experiences in the field.
- BuildingF: An in-house agency where students collaborate on real client projects, gaining valuable industry experience.
Career Options
Graduates of the Advertising and Marketing Communications diploma program can pursue various entry-level positions in both client and agency settings. Here are some potential career paths:
- Account Coordinator: Assists in managing client accounts and ensuring project deliverables are met.
- Advertising Traffic Coordinator: Oversees the flow of advertising materials and ensures timely delivery to clients.
- Brand Coordinator: Supports brand management efforts, helping to maintain brand consistency across all channels.
- Digital Media Coordinator: Manages online advertising campaigns and analyzes performance metrics.
- Market Researcher: Conducts research to understand market trends and consumer behavior, providing insights for marketing strategies.
Other roles include marketing/advertising specialist, marketing coordinator, media buyer, media researcher, programmatic campaign coordinator, and social media coordinator. The diverse skill set gained from this program prepares graduates for a dynamic career in the advertising and marketing industry.
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