Bachelor of Digital Marketing Communication (Honours) (Co-op) Pathway for Advertising and Marketing Communications

Program overview

This four-year honours degree program in Digital Marketing Communication provides students with a solid foundation in digital storytelling and technology. It equips them with the skills to effectively craft messages tailored to specific target audiences and develop comprehensive communications plans. The program is designed to enhance students' theoretical and practical knowledge in areas such as media channel selection, marketing communications research, and digital analytics. Graduates from the Advertising and Marketing Communications Management Ontario College Advanced Diploma can enter the program at Level 05, allowing them to complete their degree in just two years.

Program structure

The Bachelor of Digital Marketing Communication (Honours) program is structured to provide a comprehensive educational experience over a four-year period. Key features of the program include:

• Program Length: 4 years
• Pathway options for students with an Advertising and Marketing Communications Management Ontario College Advanced Diploma
• Three paid co-op terms integrated into the program (second year, third year, and final year)
• Opportunities to work on real client projects, enhancing practical learning

Students will engage in a variety of learning methods, including case studies and fieldwork, to apply their skills in real-world contexts. The program emphasizes the importance of digital analytics and marketing research in crafting effective communications plans.

Featured Experiences

The Bachelor of Digital Marketing Communication (Honours) program offers several unique experiences that enhance student learning and professional development:

• Co-op Opportunities: Students participate in three paid co-op terms, allowing them to gain valuable work experience in the field.
• Real Client Projects: Students have the chance to work on projects with actual clients, providing practical experience and networking opportunities.
• Fieldwork and Case Studies: The program incorporates case studies and fieldwork to help students apply their theoretical knowledge in practical settings.
• Digital Analytics Focus: Emphasis on utilizing digital analytics to inform marketing decisions and strategies.

Career Options

Graduates of the Bachelor of Digital Marketing Communication (Honours) program can pursue a variety of career paths in Canada, including:

• Communications Officer: Responsible for managing internal and external communications for organizations.
• Public Relations Officer: Focuses on maintaining a positive public image for clients and organizations.
• Digital Communications Manager: Oversees digital marketing strategies and campaigns, ensuring effective online presence.
• Market Researcher: Conducts research to understand market trends and consumer behavior, providing insights for marketing strategies.
• Advertising Copywriter: Creates compelling content for advertisements across various media platforms.

Other potential job titles include Communications Manager, Digital Communications Practitioner, Advertising Analyst, and Advertising Researcher. Graduates may find opportunities in various sectors, including government, non-profit organizations, advertising agencies, and private corporations.

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