Marketing Management (MKM)

Program overview

This eight-month graduate certificate program in Marketing Management (MKM) is designed to equip students with essential knowledge and skills in marketing management. The program focuses on creating, building, communicating, and delivering value to customers through innovative and creative strategies. Students will learn various marketing techniques, including market research, product launching, market segmentation, pricing strategies, and strategic market planning. The program aims to prepare graduates for a successful career in the dynamic field of marketing.

Program structure

The Marketing Management program is structured to provide a comprehensive learning experience over a duration of 2 semesters (8 months). The program is offered in a hybrid delivery format, allowing students to benefit from both in-person and online learning experiences. Key features of the program structure include:

• Full-time study option
• Optional work term for hands-on experience
• Flexible delivery format with interactive learning spaces

Students have the flexibility to choose between attending classes on campus or participating online, ensuring a tailored educational experience that fits their needs. The optional work term provides an opportunity for students to gain practical experience in the marketing field, enhancing their employability upon graduation.

Featured Experiences

• Optional work term providing valuable hands-on experience in the marketing field.
• Hybrid delivery format combining in-person and online learning.
• Interactive learning spaces that foster collaboration and engagement.
• Access to career workshops and one-on-one coaching to prepare for the work term.
• Real-world projects through Seneca Agency, allowing students to work with actual clients.

Career Options

Graduates of the Marketing Management program can pursue a variety of career opportunities in Canada, including:

• Account Executive: Responsible for managing client accounts and ensuring client satisfaction through effective communication and service delivery.
• Assistant Brand Manager: Supports the brand manager in developing and executing marketing strategies to enhance brand visibility and market share.
• Customer Service Manager: Oversees customer service operations, ensuring high levels of customer satisfaction and addressing any issues that arise.
• Marketing/Sales/Retail Manager: Manages marketing and sales strategies to drive revenue and improve customer engagement in retail settings.
• Media Buyer: Responsible for purchasing advertising space and time on behalf of clients, ensuring optimal placement and cost-effectiveness.
• Market Researcher: Conducts research to gather insights on market trends, consumer behavior, and competitive analysis to inform marketing strategies.
• Digital Marketing Manager: Develops and implements online marketing strategies to enhance brand presence and drive traffic to digital platforms.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.