Marketing Management (MKM)

Program overview

This eight-month graduate certificate program in Marketing Management (MKM) is designed to equip students with essential knowledge and skills in marketing management. The program focuses on creating, building, communicating, and delivering value to customers through innovative and creative strategies. Students will learn various marketing techniques, including market research, product launching, market segmentation, pricing strategies, and strategic market planning. This program aims to prepare graduates for a successful career in the dynamic field of marketing.

Program structure

The Marketing Management program is structured to be completed in 2 semesters (8 months). It offers a hybrid delivery format, combining online learning with in-person classes. Key features of the program structure include:

• Work Term Option: Students have the opportunity to complete an optional work term, providing hands-on experience in the marketing field.
• Flexible Learning: Courses are delivered in a flexible format, allowing students to choose between in-person and online learning.
• Start Dates: The program starts in January, May, and September, providing multiple entry points for students.

Students can switch between the work term and non-work term streams at any time, ensuring flexibility in their educational journey.

Featured Experiences

The Marketing Management program offers several unique experiences that enhance learning and professional development:

• Work Term: An optional work term allows students to gain practical experience in a real-world setting, enhancing their employability.
• Studio 67: This student-run agency provides opportunities to work directly with clients on marketing and media projects, applying theoretical knowledge in practical scenarios.
• Career Workshops: In-class career workshops and one-on-one coaching are provided to help students prepare for their work term and future careers.
• Professional Certification: The program is recognized by the Canadian Marketing Association (CMA) as an accelerated pathway toward the Chartered Marketer (CM) designation.

Career Options

Graduates of the Marketing Management program can pursue a variety of career options in Canada, including:

• Account Executive: Responsible for managing client accounts and ensuring client satisfaction through effective communication and service delivery.
• Assistant Brand Manager: Supports the brand manager in developing and executing marketing strategies to enhance brand visibility and market share.
• Customer Service Manager: Oversees customer service operations, ensuring high levels of customer satisfaction and addressing any issues that arise.
• Marketing/Sales/Retail Manager: Manages marketing and sales strategies to drive revenue and improve customer engagement in retail settings.
• Digital Marketing Manager: Focuses on developing and implementing online marketing strategies to increase brand awareness and drive traffic to digital platforms.
• Market Researcher: Conducts research to gather insights on market trends, consumer behavior, and competitive analysis to inform marketing strategies.
• Media Buyer: Responsible for purchasing advertising space and time on various media platforms to maximize reach and effectiveness of marketing campaigns.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.