Marketing Management (Tourism Marketing And Sales Option) at British Columbia Institute of Technology (BCIT) - Program overview

This program is currently under review and being updated. For the most up-to-date information, please contact us.

Program overview

Admission Requirements

Intakes

Last updated on 2026-04-08

Program overview

Program Overview

The Marketing Management (Tourism Marketing and Sales Option) at BCIT is a unique program designed to equip students with the skills necessary to thrive in the tourism marketing industry. This full-time diploma program focuses on promoting major tourist attractions, local community events, and government tourism initiatives. With a comprehensive curriculum that includes social media promotions and event planning, students will gain essential training to prepare them for a rewarding career in one of the most dynamic sectors. The program is ideal for those looking to make a significant impact in tourism marketing.

Program Structure

The Marketing Management (Tourism Marketing and Sales Option) is a two-year full-time diploma program offered at BCIT. The program is structured to provide students with a robust foundation in tourism marketing, ensuring they are well-prepared for the industry. Key features of the program structure include:

Program Length: 2 years
Start Dates: September
Campus: Burnaby
Hands-on learning experiences through applied projects
Opportunity to apply course credits towards a Bachelor of Business Administration

Students will engage in various learning methods, including lectures, group projects, and practical assignments, to ensure a comprehensive understanding of tourism marketing and sales.

Featured Experiences

The Marketing Management (Tourism Marketing and Sales Option) offers several unique experiences that enhance the learning journey:

Co-op Opportunities: Students are required to complete a mandatory work component, providing real-world experience in the tourism industry.
Industry Internship: An immersive, supervised experience that allows students to apply their skills in a professional setting.
Experiential Learning: Hands-on projects and live events designed to develop practical skills in event management and marketing.
Field Studies: Opportunities to interact with business and community leaders, gaining insights into the tourism sector.
Guest Speakers: Industry professionals share their experiences and knowledge, enriching the learning environment.

Career Options

Graduates of the Marketing Management (Tourism Marketing and Sales Option) can pursue a variety of exciting career paths in Canada, including:

Event Manager: Responsible for planning and executing events, ensuring they meet client expectations and budget constraints.
Hotel Sales Coordinator: Works to promote hotel services and manage client relationships to drive bookings.
Hotel Manager: Oversees the daily operations of a hotel, ensuring guest satisfaction and efficient service delivery.
Conference Coordinator: Plans and organizes conferences, managing logistics and ensuring a seamless experience for attendees.
Destination Marketing Coordinator: Develops marketing strategies to promote a specific location as a tourist destination.
Tourism PR Coordinator: Manages public relations efforts for tourism organizations, enhancing their visibility and reputation.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.

Visit British Columbia Institute of Technology (BCIT) official website

Last updated on 2026-04-08

Program overview

Academic Requirements

The Marketing Management (Tourism Marketing and Sales Option) program has specific academic requirements for prospective students. Here are the key points to consider:

Minimum GPA: The website does not specify a minimum GPA requirement for this program.
International Students: This program is open to international applicants. A valid BCIT study permit is required prior to starting the program. Additionally, students must complete a mandatory work component to qualify for graduation, which requires a co-op work permit.
Transcripts: Transcripts may be required to be evaluated by WES in some cases.
Prerequisite Courses:
- For MKTG 3309 (Marketing Research): Prerequisites are BSYS 2000 and OPMT 1130.
- For MKTG 3334 (Business Negotiation Skills): Prerequisites are MKTG 2243 or (MKTG 1219 and MKTG 2319).
- For MKTG 3349 (Leadership Perspectives and Field Study): Completion of second-level Marketing Management courses is required.
- For MKTG 3410 (Experience Design for Live Events): Completion of second-level Marketing Management courses is required.
- For MKTG 3424 (Strategic Marketing and Sales): Prerequisite is MKTG 3440 (must be taken concurrently).
- For MKTG 3440 (Venture Creation in Tourism): Prerequisite is MKTG 3424 (must be taken concurrently).
- For MKTG 3452 (Destination Marketing and Sales): Completion of second-level Marketing Management courses is required.
- For MKTG 4431 (Digital Marketing): Prerequisites are MKTG 1102 and MKTG 2202.
- For MKTG 3416 (Hotel Sales and Revenue Growth Strategies): Prerequisite is MKTG 3424.
- For MKTG 4410 (Regenerative and Sustainable Tourism): Prerequisite is MKTG 3452.
- For MKTG 4460 (Business Consulting Project for Tourism): Prerequisites are MKTG 3309, MKTG 3424, and MKTG 3440.
- For MKTG 4470 (Industry Internship): Prerequisites are 60% in MKTG 3424 and 60% in MKTG 3440.
- For MKTG 4575 (Managing Marketing Projects): Completion of all Level 3 MKTG courses is required.

For any clarification or support regarding the application process, please feel free to contact LOA Portal's advisors.

Language Requirements

English is the language used for instruction and communication at BCIT. All applicants and registrants, regardless of their citizenship status or country of origin, must demonstrate a satisfactory level of English proficiency. This proficiency requirement ensures that all students have the necessary language skills to succeed in their chosen courses and programs. The assessment of English Language Proficiency (ELP) is based on the categories listed below.

If your program requires Category 1, you must meet at least one of the English Language Proficiency assessments listed below:

International English Language Testing System (IELTS) - Overall score 7, No band less than 6.0
Canadian Academic English Language (CAEL) Test - 80 overall band score with no component below 70
Pearson Test of English Academic (PTE Academic) - Overall score 65, No skill score less than 60
Test of English as a Foreign Language (TOEFL iBT) - Overall score 90, No section score less than 20
Duolingo English Test - 130 overall, No integrated subscore less than 105
Cambridge Assessment English - C1 Advanced or C2 Proficiency with minimum overall score of 185

Test results must be dated no more than two years before the start date of the program you’re applying to.

Please check with our team for more details.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors. The listed minimum requirements are a guideline and do not guarantee admission. Do not worry, we will notify you of any changes during the application process.

Not meeting the minimum language requirements?

You may still be able to apply!