Marketing Management (Tourism Marketing and Sales Option) at British Columbia Institute of Technology (BCIT) - Program overview

This program is currently under review and being updated. For the most up-to-date information, please contact us.

Program overview

Admission Requirements

Intakes

Last updated on 2025-07-15

Program overview

Program Overview

The Marketing Management (Tourism Marketing and Sales Option) at BCIT is a unique program designed to equip students with the skills necessary to thrive in the tourism marketing industry. This full-time diploma program focuses on promoting major tourist attractions, local community events, and government tourism initiatives. With a comprehensive curriculum that includes social media promotions and event planning, students will gain essential knowledge and hands-on experience to prepare them for a successful career in one of the world's most dynamic sectors. The program is set to start in September and is offered at the Burnaby campus.

Program Structure

The Marketing Management (Tourism Marketing and Sales Option) is a two-year diploma program that requires students to complete a total of 119 credits. The program is structured as follows:

Program Length: 2 years
Credits Required: 119 credits
Format: Full-time
Start Dates: September

Students will have the opportunity to apply course credits towards a Bachelor of Business Administration, enhancing their educational journey. The program also includes a mandatory work component, allowing students to gain practical experience in the tourism industry through an internship.

Featured Experiences

Hands-on Learning: The program emphasizes applied, hands-on projects with real clients.
Industry Connections: Students learn from industry professionals and engage with community leaders.
Internship Opportunities: A supervised internship provides immersive experience in the tourism sector.
Field Studies: Students participate in field studies to explore tourism potential in various communities.
Event Management: Opportunities to design and execute live experiential events.

Career Options

Graduates of the Marketing Management (Tourism Marketing and Sales Option) can pursue a variety of exciting career paths in Canada, including:

Event Manager: Responsible for planning and executing events, ensuring they meet client expectations and budgets.
Hotel Sales Coordinator: Works to promote hotel services and manage client relationships to drive bookings.
Hotel Manager: Oversees hotel operations, ensuring guest satisfaction and efficient management of staff and resources.
Conference Coordinator: Plans and organizes conferences, managing logistics and client communications.
Destination Marketing Coordinator: Develops marketing strategies to promote tourism in specific locations, enhancing visitor engagement.
Tourism PR Coordinator: Manages public relations efforts to enhance the image of tourism organizations and attract visitors.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.

Visit British Columbia Institute of Technology (BCIT) official website

Last updated on 2025-07-15

Program overview

Academic Requirements

The Academic Requirements for the Marketing Management (Tourism Marketing and Sales Option) program are as follows:

If you are interested in applying to the first-year marketing program, please refer to the entrance requirements page for the Marketing Management Common First Year.
You may be eligible to apply to an advanced level of the program through either re-admission or direct entry. For more information, please refer to the advanced placement page.

International applicants

This program is available to international applicants.

Study permit: A valid BCIT study permit is required prior to starting the program.

Students enrolled in this program must complete the mandatory work component to qualify for graduation. A co-op work permit is required prior to starting the work component.

Transcripts may be required to be evaluated by WES in some cases.

Prerequisite Courses

The following prerequisite courses are required for specific courses within the program:

MKTG 3309 (Marketing Research) requires BSYS 2000 and OPMT 1130.
MKTG 3334 (Business Negotiation Skills) requires MKTG 2243 or (MKTG 1219 and MKTG 2319).
MKTG 3349 (Leadership Perspectives and Field Study) requires completion of second-level Marketing Management courses.
MKTG 3410 (Experience Design for Live Events) requires completion of second-level Marketing Management courses.
MKTG 3424 (Strategic Marketing and Sales) requires MKTG 3440 (must be taken concurrently).
MKTG 3440 (Venture Creation in Tourism) requires MKTG 3424 (must be taken concurrently).
MKTG 3452 (Destination Marketing and Sales) requires completion of second-level Marketing Management courses.
MKTG 4431 (Digital Marketing) requires MKTG 1102 and MKTG 2202.
MKTG 2302 (Leisure Travel Marketing and Sales) requires MKTG 3452.
MKTG 3326 (Experiential Marketing Project) requires MKTG 3410.
MKTG 3409 (Applied Marketing Intelligence) requires 50% in MKTG 3309.
MKTG 3416 (Hotel Sales and Revenue Growth Strategies) requires MKTG 3424.
MKTG 4410 (Regenerative and Sustainable Tourism) requires MKTG 3452.
MKTG 4460 (Business Consulting Project for Tourism) requires MKTG 3309, MKTG 3424, and MKTG 3440.
MKTG 4470 (Industry Internship) requires 60% in MKTG 3424 and 60% in MKTG 3440.
MKTG 4575 (Managing Marketing Projects) requires completion of all Level 3 MKTG courses.

For any clarification and support regarding the Academic Requirements, please contact LOA Portal's advisors.

Language Requirements

English is the language used for instruction and communication at BCIT. All applicants and registrants, regardless of their citizenship status or country of origin, must demonstrate a satisfactory level of English proficiency. This proficiency requirement ensures that all students have the necessary language skills to succeed in their chosen courses and programs. The assessment of English Language Proficiency (ELP) is based on the categories listed below.

If your program requires Category 1, you must meet at least one of the English Language Proficiency assessments listed below:

International English Language Testing System (IELTS) - Overall score 6.5, no band less than 5.5
Pearson Test of English Academic (PTE Academic) - Overall score 60, no skill score less than 60
Test of English as a Foreign Language (TOEFL iBT) - Overall score 86, no section score less than 20
Canadian Academic English Language (CAEL) Test - 70 overall band score with no component below 60
Duolingo English Test - 120 overall, no integrated subscore less than 95
Cambridge Assessment English - BCIT ISEP Online test (Cambridge Linguaskill) - B2 First or C1 Advanced or C2 Proficiency with minimum overall score of 176

Please check with our team for more details.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors. The listed minimum requirements are a guideline and do not guarantee admission. Do not worry, we will notify you of any changes during the application process.

Not meeting the minimum language requirements?

You may still be able to apply!