Administration and Management Technology (Digital Marketing) (DEC)

Program overview

The Administration and Management Technology (Digital Marketing) program is designed to equip students with the essential skills and knowledge needed to thrive in the dynamic field of digital marketing. This advanced diploma program focuses on the integration of technology and marketing strategies, preparing graduates for a successful career in various digital marketing roles. Students will learn to navigate the complexities of digital platforms, analyze market trends, and develop effective marketing campaigns that resonate with target audiences.

Program structure

The Administration and Management Technology (Digital Marketing) program offers a comprehensive curriculum that spans a two-year period. This program structure is designed to provide students with a solid foundation in both theoretical and practical aspects of digital marketing.

Key features of the program structure include:

• Hands-on learning experiences through projects and case studies.
• Opportunities for co-op placements, allowing students to gain real-world experience.
• Flexible learning options to accommodate various student needs.

Students will engage in a variety of learning methods, including lectures, workshops, and collaborative projects, ensuring a well-rounded educational experience.

Featured Experiences

• Co-op opportunities that provide valuable industry experience and networking.
• Access to state-of-the-art labs for practical training in digital marketing tools and techniques.
• Field experiences that allow students to apply their knowledge in real-world settings.
• Joint partner programs with industry leaders to enhance learning and career prospects.
• Workshops and seminars led by industry professionals to stay updated on the latest trends.

Career Options

• Digital Marketing Specialist: Develops and implements online marketing strategies to enhance brand visibility and engagement.
• Social Media Manager: Manages a company's social media presence, creating content and engaging with followers to build community.
• SEO Specialist: Optimizes website content to improve search engine rankings and drive organic traffic.
• Content Marketing Strategist: Creates and manages content strategies to attract and retain customers through valuable information.
• Email Marketing Coordinator: Designs and executes email campaigns to nurture leads and maintain customer relationships.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.