Bachelor Of Business Administration - Marketing Management (Optional Co-op) at KPU - Kwantlen Polytechnic University - Program overview

Program overview

Admission Requirements

Intakes

Last updated on 2025-08-07

Program overview

The Bachelor of Business Administration (BBA) in Marketing Management program focuses on the competitive advantages of both for-profit and not-for-profit organizations. It delves into the inter-relationships among customers, competition, and internal resources. A significant aspect of marketing is understanding customer needs and developing effective strategies to meet those needs. This program offers both full-time and part-time intensive study options for students aiming to earn a business degree. Graduates of this program are equipped with contemporary marketing skills and business management acumen, preparing them to thrive in a dynamic global economy.

Program structure

The Bachelor of Business Administration in Marketing Management is designed to provide a comprehensive education in marketing and business management. The program is structured to accommodate various student needs, with the following key features:

Program Length: The program can be completed in a flexible timeframe, allowing students to progress at their own pace.
Entry points available for credit transfers from recognized post-secondary programs.
Evening classes are offered, with many degree classes scheduled after 4:00 p.m. to support students who are working.
Students can start the program in the summer semester, although course offerings may be limited.
Professional development opportunities for individuals seeking advanced training.

This program emphasizes applied business training, focusing on marketing management, new media, and marketing analytics. The curriculum is developed in consultation with industry experts to ensure that graduates are well-prepared for the workforce.

Featured Experiences

The Bachelor of Business Administration in Marketing Management program offers several unique features that enhance the learning experience:

A degree capstone project that involves working with a real client organization, allowing students to apply their knowledge in a practical setting.
Learning partnerships with businesses, providing opportunities for applied projects and assignments.
Ongoing work experience integrated into the program.
Flexibility in program structure, allowing students to adapt their studies to changing personal circumstances.
Many courses are articulated with other universities and colleges, facilitating ease of course transferability.

Career Options

Graduates of the Bachelor of Business Administration in Marketing Management can pursue a variety of career opportunities in Canada. Some potential job titles include:

Sales, Marketing and Advertising Managers: Oversee marketing strategies and campaigns to promote products and services.
Retail Trade Managers: Manage retail operations, ensuring customer satisfaction and profitability.
Business Development Officers: Identify and pursue new business opportunities to drive growth.
Marketing Researchers: Analyze market trends and consumer behavior to inform marketing strategies.
Consultants: Provide expert advice to organizations on marketing strategies and business development.
Marketing Analysts: Evaluate marketing data to assess the effectiveness of campaigns and strategies.
Advertising Account Executives: Manage client accounts and coordinate advertising campaigns.
Marketing Managers: Lead marketing teams and develop comprehensive marketing plans.

These roles require a blend of creativity, analytical skills, and business acumen, making the BBA in Marketing Management a valuable asset for aspiring professionals in the marketing field.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.

Visit KPU - Kwantlen Polytechnic University official website

Last updated on 2025-08-07

Program overview

Academic Requirements

The Bachelor of Business Administration in Marketing Management program at Kwantlen Polytechnic University has specific academic requirements that prospective students must meet. While the minimum GPA is not explicitly mentioned, it is important to note that students wishing to enter the Co-operative Education option must maintain a minimum program GPA of 2.7.

For international students, including those from Vietnam and other Asian countries, the following requirements apply:

Students must meet KPU's undergraduate English Proficiency Requirement.

Additionally, students intending to graduate with this degree must declare their credential and satisfy the following:

Be in good academic standing with the University.
Complete a minimum of 15 credits of undergraduate coursework.

Transcripts may be required to be evaluated by WES in some cases.

For those interested in the Co-operative Education option, students must declare their intention prior to completing 90 credits for the BBA in Marketing Management.

It is advisable for students to contact LOA Portal's advisors for any clarification and support regarding these requirements.

Language Requirements

To be eligible for the Bachelor of Business Administration - Marketing Management (Optional Co-op) program at KPU, applicants must demonstrate proficiency in English through one of the following accepted tests:

KPU English Placement Test (EPT) with placement into ENGL 1100
Canadian Academic English Language Assessment (CAEL): Score of 70 or higher with no sub score less than 60, taken within the last two years from the term of admission
Duolingo English Test: Score of 110 or higher, taken within the last two years from the term of admission
International English Language Testing System (IELTS) Academic Test: Overall band of 6.5 or higher, with a minimum of 6.0 in each band, taken within the last two years from the term of admission
Pearson Test of English (PTE): Score of 61 or higher, taken within the last two years from the term of admission
Test of English as a Foreign Language (TOEFL): iBT 88 or higher, with no sub score less than 20, taken within the last two years from the term of admission
Accuplacer: Reading score of 260, Writing score of 250 and WritePlacer Essay score of 6, or higher, taken within the last 2 years from the term of admission

Please check with our team for more details.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors. The listed minimum requirements are a guideline and do not guarantee admission. Do not worry, we will notify you of any changes during the application process.

Not meeting the minimum language requirements?

You may still be able to apply!