Administration and Management Technology (Digital Marketing) (DEC)

Program overview

The Administration and Management Technology (Digital Marketing) program is designed to equip students with the essential skills and knowledge needed to thrive in the dynamic field of digital marketing. This advanced diploma program focuses on the integration of technology and marketing strategies, preparing graduates for a successful career in various marketing roles. Students will learn about digital marketing tools, analytics, and the latest trends in the industry, ensuring they are well-prepared to meet the demands of employers in this fast-paced environment.

Program structure

The Administration and Management Technology (Digital Marketing) program has a program length of two years, providing students with a comprehensive education in digital marketing practices. The program structure includes:

• Hands-on learning experiences to apply theoretical knowledge in real-world scenarios.
• Opportunities for co-op placements, allowing students to gain valuable work experience.
• Access to industry-standard tools and technologies used in digital marketing.
• Collaboration with peers on projects to enhance teamwork and communication skills.

Throughout the program, students will engage in various projects and assignments that reflect current industry practices, ensuring they are job-ready upon graduation.

Featured Experiences

• Co-op placements that provide real-world experience in digital marketing roles.
• Hands-on projects that simulate actual marketing campaigns.
• Access to state-of-the-art technology and software used in the digital marketing industry.
• Networking opportunities with industry professionals through workshops and events.
• Collaboration with local businesses for practical marketing solutions.

Career Options

• Digital Marketing Specialist: Develops and implements online marketing strategies to enhance brand visibility and engagement.
• Social Media Manager: Manages a company's social media presence, creating content and engaging with followers to build community.
• SEO Specialist: Optimizes website content to improve search engine rankings and drive organic traffic.
• Content Marketing Strategist: Creates and manages content strategies to attract and retain customers through valuable information.
• Email Marketing Coordinator: Designs and executes email campaigns to nurture leads and promote products or services.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.