Program overview
Admission Requirements
Intakes

Last updated on 2025-10-15

Program overview

Program Overview

The Esports Marketing and Event Management graduate certificate program is designed to immerse students in the dynamic world of esports. This program focuses on the marketing and event management aspects of the esports industry, equipping students with both theoretical knowledge and practical skills. Over the course of one year, students will learn how to effectively plan and execute esports events, covering essential topics such as sponsorship, promotion, sales, and marketing. Graduates will be well-prepared to enter a rapidly growing field, making this program an exciting opportunity for those passionate about esports.

Program Structure

The Esports Marketing and Event Management program spans a duration of 1 year, divided into two academic terms. The program is delivered in a hybrid format, combining both in-person and online learning experiences. This structure allows students to gain a comprehensive understanding of the esports industry while also providing flexibility in their studies. Key features of the program include:

  • Focus on marketing and event management within the esports sector
  • Hands-on learning experiences through practical projects
  • Opportunities for networking within the esports community
  • Preparation for a career in a fast-paced and evolving industry

Students will engage in various activities that enhance their learning experience and prepare them for real-world challenges in esports marketing and event planning.

Featured Experiences

  • Hands-on experience in planning and executing esports events
  • Networking opportunities with industry professionals
  • Access to workshops and seminars led by experts in the esports field
  • Collaboration with peers on projects that simulate real-world scenarios
  • Exposure to the latest trends and technologies in esports marketing

Career Options

Graduates of the Esports Marketing and Event Management program can pursue a variety of exciting career paths in Canada, including:

  • Esports Event Coordinator: Responsible for planning and executing esports tournaments and events, ensuring all logistics are managed effectively.
  • Marketing Specialist: Focuses on developing marketing strategies to promote esports events and engage audiences through various channels.
  • Sponsorship Manager: Works to secure sponsorships for esports events, building relationships with brands and negotiating contracts.
  • Community Manager: Engages with the esports community, fostering relationships with fans and players to enhance brand loyalty.
  • Content Creator: Produces engaging content related to esports, including videos, articles, and social media posts to attract and retain audiences.

These roles highlight the diverse opportunities available to graduates, allowing them to make a significant impact in the growing esports industry.

 

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.

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