Double Degree - Bachelor Of Arts - Economics & Bachelor Of Business Administration - Marketing (Optional Co-op)

Program Overview

The Double Degree - Bachelor Of Arts - Economics & Bachelor Of Business Administration - Marketing program at the University of Lethbridge is designed for students who wish to gain a comprehensive understanding of both economics and marketing. This unique program allows students to explore the intersection of these two fields, equipping them with the skills necessary to thrive in a competitive business environment. With an optional co-op component, students can gain valuable real-world experience while completing their studies, making them more attractive to potential employers upon graduation.

Program Structure

The Double Degree program is structured to provide a well-rounded education in both economics and business administration, with a focus on marketing. The program length is five years, allowing students to complete both degrees simultaneously. Key features of the program structure include:

• Comprehensive curriculum covering essential topics in economics and marketing.
• Optional co-op opportunities to gain practical experience in the field.
• Flexibility to tailor the program to individual interests and career goals.
• Access to various resources and support services to enhance the learning experience.

Students will benefit from a collaborative learning environment, engaging with faculty and peers to develop critical thinking and analytical skills essential for success in their future careers.

Featured Experiences

This program offers several unique experiences that enhance the educational journey:

• Co-op Opportunities: Students can participate in co-op placements, gaining hands-on experience in real-world business settings.
• Internships: Opportunities to work with industry professionals, providing insights into the marketing and economics sectors.
• Field Experiences: Engage in projects and case studies that connect classroom learning with practical applications.
• Joint Partner Programs: Collaborations with local businesses and organizations to provide students with networking opportunities.

Career Options

Graduates of the Double Degree program can pursue a variety of career paths in Canada, including:

• Marketing Manager: Oversee marketing campaigns and strategies to promote products and services.
• Economic Analyst: Analyze economic data to provide insights and recommendations for businesses and government agencies.
• Business Consultant: Advise organizations on improving efficiency and profitability through strategic planning.
• Market Research Analyst: Conduct research to understand market trends and consumer preferences, guiding business decisions.
• Brand Manager: Develop and manage brand strategies to enhance brand awareness and loyalty.

These roles often require strong analytical skills, creativity, and a solid understanding of both economics and marketing principles, making this program an excellent choice for aspiring professionals in the business world.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.