Customer Relationship Marketing & Sales Management

Program Overview

The Customer Relationship Marketing and Sales Management program at Fanshawe College is designed to equip students with essential skills in CRM and customer experience applications. In today's fast-paced digital economy, the demand for a technically skilled workforce is ever-increasing. This program focuses on enhancing your sales and marketing career by integrating Customer Relationship Management (CRM) and Customer Experience (CX) strategies. If you're eager to thrive in a digital landscape where marketing and sales success hinges on innovative strategies, this one-year graduate certificate is the perfect fit for you.

Program Structure

The Customer Relationship Marketing and Sales Management program is structured to provide a comprehensive learning experience over a duration of 30 weeks. This program is available in both full-time and part-time formats, with options for online learning. Key features of the program structure include:

• Program Length: 30 weeks
• Delivery Options: Full-time, Part-time, and Fully Online
• Start Dates: Multiple start dates available, including May, September, and January
• Experiential Learning: Opportunities for hands-on projects and real-world problem-solving

Students will also have the chance to engage in various program options, such as co-op placements and internships, which enhance their practical experience and employability in the field.

Featured Experiences

The Customer Relationship Marketing and Sales Management program offers a variety of unique experiences that enrich the learning journey:

• Hands-on learning through a capstone project that addresses real marketing challenges faced by local businesses.
• Access to industry-standard CRM technologies, including Salesforce, Tableau, and Hubspot.
• Training in marketing automation tools that provide critical insights into customer data.
• Emphasis on social selling and social CRM to adapt to the evolving digital economy.
• Collaboration with the first college in Canada to provide Salesforce Social Studio licenses for all students.

These experiences are designed to prepare students for the dynamic landscape of marketing and sales management.

Career Options

Graduates of the Customer Relationship Marketing and Sales Management program can pursue a variety of career paths in Canada. Here are some potential job options:

• CRM Manager: Oversee the implementation and management of CRM systems to enhance customer relationships and drive sales.
• Marketing Analyst: Analyze market trends and customer data to inform marketing strategies and improve customer engagement.
• Sales Manager: Lead sales teams, develop sales strategies, and manage client relationships to achieve sales targets.
• Customer Experience Specialist: Design and implement customer experience strategies to improve satisfaction and loyalty.
• Digital Marketing Coordinator: Manage online marketing campaigns, including social media, email marketing, and content creation.

These roles leverage the skills and knowledge gained from the program, positioning graduates for success in the competitive job market.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.