Customer Relationship Marketing & Sales Management

Program Overview

The Customer Relationship Marketing and Sales Management program at Fanshawe College is designed to equip students with essential skills in CRM and customer experience applications. In today's fast-paced digital economy, the demand for a technically skilled workforce is ever-increasing. This program focuses on enhancing your sales and marketing career by integrating Customer Relationship Management (CRM) and Customer Experience (CX) strategies. If you're eager to thrive in a digital landscape where marketing and sales success hinges on innovative strategies, this one-year graduate certificate is the perfect fit for you.

Program Structure

The Customer Relationship Marketing and Sales Management program is structured to provide a comprehensive learning experience over a duration of 30 weeks. The program is available in both full-time and part-time formats, with options for online learning. Key features of the program include:

• Full-time offerings available in September, January, and May.
• Part-time online options for flexible learning.
• Experiential learning through a capstone project that addresses real marketing challenges.
• Access to industry-standard CRM technologies and tools.

This program is designed to ensure that students are well-prepared for the evolving demands of the marketing and sales sectors, focusing on both theoretical knowledge and practical application.

Featured Experiences

The Customer Relationship Marketing and Sales Management program offers several unique experiences that enhance learning and practical application:

• Hands-on experience with leading CRM technologies such as Salesforce, Tableau, and Hubspot.
• Opportunity to earn Salesforce Social Studio licenses, a first among Canadian colleges.
• Capstone project that allows students to solve real-world marketing problems for local businesses.
• Focus on marketing automation tools and social selling strategies to meet the demands of the digital economy.
• Emphasis on customer experience journey mapping to improve customer interactions.

Career Options

Graduates of the Customer Relationship Marketing and Sales Management program can pursue a variety of career paths in Canada, including:

• CRM Manager: Oversee the implementation and management of CRM systems to enhance customer relationships and drive sales.
• Marketing Analyst: Analyze market trends and customer data to inform marketing strategies and improve customer engagement.
• Sales Manager: Lead sales teams, develop sales strategies, and manage client relationships to achieve sales targets.
• Customer Experience Specialist: Design and implement customer experience strategies to improve satisfaction and loyalty.
• Digital Marketing Coordinator: Manage online marketing campaigns, utilizing CRM tools to track and optimize performance.

These roles highlight the diverse opportunities available to graduates, emphasizing the importance of CRM and customer experience in today’s business landscape.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.