Double Degree - Bachelor Of Arts - English & Bachelor Of Business Administration - Marketing (Optional Co-op)

Program Overview

The Double Degree - Bachelor Of Arts - English & Bachelor Of Business Administration - Marketing program at the University of Lethbridge is designed for students who wish to combine their passion for the arts with a solid foundation in business. This unique program allows students to explore the intricacies of English literature while simultaneously gaining essential marketing skills. By integrating these two disciplines, graduates are well-prepared to navigate the complexities of the modern job market, making them versatile candidates in various fields. The program emphasizes critical thinking, creativity, and effective communication, equipping students with the tools necessary to succeed in both artistic and business environments.

Program Structure

The Double Degree program is structured to provide a comprehensive education over a five-year period. Students will engage in a variety of learning experiences that include:

• Core courses in both English and Business Administration
• Opportunities for co-operative education, allowing students to gain practical experience in their fields
• Flexible program options to tailor their education to individual interests and career goals
• Access to various resources and support services to enhance the learning experience

This program is designed to foster a deep understanding of both disciplines, ensuring that students graduate with a well-rounded skill set that is highly valued in the workforce.

Featured Experiences

• Co-op Opportunities: Students can participate in co-operative education placements, gaining hands-on experience in real-world settings.
• Internships: The program offers internship opportunities that allow students to apply their knowledge in practical environments.
• Joint Partner Programs: Collaborations with industry partners provide students with unique insights and networking opportunities.
• Field Experiences: Students may engage in fieldwork that enhances their understanding of both English and marketing practices.

Career Options

Graduates of the Double Degree program can pursue a variety of career paths in Canada, including:

• Marketing Specialist: Develop and implement marketing strategies to promote products and services.
• Content Writer: Create engaging content for various platforms, including websites, blogs, and social media.
• Brand Manager: Oversee the development and execution of brand strategies to enhance market presence.
• Public Relations Officer: Manage communication between organizations and the public, ensuring a positive image.
• Market Research Analyst: Analyze market trends and consumer behavior to inform business decisions.

These roles leverage the skills acquired through the program, making graduates competitive candidates in the job market.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.