Esports Marketing Management (EMK)

Program overview

The Esports Marketing Management (EMK) program is an exciting graduate certificate designed to prepare students for a career in the rapidly expanding field of esports and competitive gaming. With the global revenue in this sector exceeding $1 billion, there is a significant demand for marketing professionals who specialize in areas such as sponsorship and branding. This program focuses on developing essential business strategies and marketing plans tailored to the unique needs of the esports industry, ensuring graduates are well-equipped to thrive in this dynamic environment.

Program structure

The Esports Marketing Management program is structured to provide a comprehensive learning experience over a duration of 2 semesters (8 months). Students can choose between full-time and part-time study options, allowing for flexibility in their educational journey. Key features of the program include:

• Optional work term for hands-on experience in the field
• Flexible delivery format, with some courses available online
• Interactive learning spaces that combine in-person and online instruction

This structure is designed to accommodate various learning preferences while ensuring that students gain practical skills and knowledge relevant to the esports marketing sector.

Featured Experiences

The Esports Marketing Management program offers several unique features that enhance the learning experience:

• Optional work term providing valuable hands-on experience in the esports industry
• In-class career workshops and one-on-one coaching to prepare for the work term
• Opportunity to work with real clients on marketing and media projects at Studio 67
• Access to a flexible delivery format, allowing students to choose between in-person and online learning
• Recognition by the Canadian Marketing Association (CMA) as an accelerated pathway toward the Chartered Marketer (CM) designation

Career Options

Graduates of the Esports Marketing Management program can pursue a variety of career opportunities in Canada, including:

• Marketing Co-ordinator: Responsible for developing and implementing marketing strategies to promote esports events and brands.
• Marketing Manager: Oversees marketing campaigns and manages teams to enhance brand visibility in the esports sector.
• Talent and Brand Co-ordinator: Works with esports athletes and influencers to build brand partnerships and sponsorships.
• Event Planner: Organizes and manages esports events, ensuring a seamless experience for participants and attendees.
• Video Editor: Edits promotional content and highlights for esports events, enhancing audience engagement through visual storytelling.

These roles reflect the diverse opportunities available to graduates, allowing them to leverage their skills in various aspects of esports marketing and management.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.