Bachelor Of Business Administration (Honours) - Marketing Management (PBBAM) (Optional Co-op) at Sheridan College - Program overview

This program is currently under review and being updated. For the most up-to-date information, please contact us.

Program overview

Admission Requirements

Intakes

Last updated on 2026-04-01

Program overview

Program Overview

Earn your Marketing Management Degree with Sheridan’s Pilon School of Business. This program is designed to equip students with the skills needed to excel in fast-paced marketing organizations. Students will learn modern strategies from industry professionals, focusing on building comprehensive marketing plans through market research and collaboration across various business areas. The curriculum is continuously updated to meet current industry demands, ensuring that students are well-prepared for their future careers. With a strong emphasis on experiential learning, students will engage in hands-on projects and develop critical employability skills.

Program Structure

The Honours Bachelor of Business Administration (Marketing Management) program offers a flexible structure to accommodate different learning styles and schedules. Here are some key details:

Program Length: Full-time for 4 years or part-time at your own pace.
Students will build a solid foundation in general business fundamentals during the first two years.
Beginning in Year 3, students can choose from a range of electives to specialize in specific areas of marketing or diversify their knowledge.
A mandatory internship is included, with an optional co-op placement available for those who wish to gain additional practical experience.
Flexible learning options are provided, including morning, afternoon, and some evening classes.

This program is recognized by the Canadian Marketing Association (CMA) as an accelerated pathway towards the Chartered Marketer (CM) designation, enhancing the value of the degree.

Featured Experiences

The Marketing Management program at Sheridan offers several unique experiences to enhance student learning:

A mandatory internship work term that allows students to apply their skills in real-world settings.
An optional co-op program that provides the opportunity for additional work terms, enhancing practical experience.
Access to resources from the Canadian Marketing Association, including exclusive events, professional development opportunities, and networking.
Students can earn a Board Undergraduate Certificate in Creativity and Creative Problem Solving alongside their degree.
Small class sizes promote collaborative and hands-on learning, fostering critical thinking and communication skills.

Career Options

Graduates of the Honours Bachelor of Business Administration – Marketing Management program will be well-prepared for a variety of career opportunities in both business-to-business and business-to-consumer marketing roles. Here are some potential job titles:

Account Manager: Responsible for managing client accounts and ensuring client satisfaction.
Market Research Analyst: Analyzes market trends and consumer behavior to inform marketing strategies.
Marketing Coordinator: Assists in the development and execution of marketing campaigns and initiatives.
Brand Manager: Oversees the development and management of a brand's image and marketing strategies.
Sales Representative: Engages with customers to sell products and services, often requiring strong interpersonal skills.
Digital Marketing Coordinator: Focuses on online marketing strategies, including social media and content marketing.
Marketing and Communications Specialist: Develops and implements communication strategies to promote products and services.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.

Visit Sheridan College official website

Last updated on 2026-04-01

Program overview

Academic Requirements

The Honours Bachelor of Business Administration (Marketing Management) program at Sheridan has specific academic requirements for prospective students. To be eligible for admission, applicants must possess an Ontario Secondary School Diploma or an equivalent qualification, which includes the following required courses:

English, Grade 12 (ENG4U or equivalent) with a minimum of 65%.
Mathematics, Grade 12 (U) (MCV4U, MDM4U, MHF4U or equivalent university-level Math) with a minimum grade of 60%.
- Students lacking a university-level Math with a minimum of 60% may complete Sheridan’s Mathematical Functions for Business (MATH18263) course, which is offered through Continuing and Professional Studies. A minimum grade of 60% in MATH18263 is required for admission.
Four other Grade 12 subjects (U or M) with a minimum grade of 60%.
A minimum overall average of 65%.

Alternatively, applicants may qualify with two semesters of postsecondary education, including required courses, and a minimum overall average of 65%.

Eligible applicants are selected based on their previous academic achievement, specifically the average of their six highest senior-level credits, including required courses.

For international students, it is essential to meet Sheridan's English Language Proficiency requirements. Additionally, transcripts may be required to be evaluated by WES in some cases.

Students interested in this program are encouraged to reach out to LOA Portal's advisors for any clarification and support regarding the application process.

Language Requirements

All applicants to Sheridan must demonstrate English-language proficiency. The following English proficiency tests are accepted for the Bachelor Of Business Administration (Honours) - Marketing Management (PBBAM) program:

Sheridan’s EAP program:
- Certificate or Diploma program requirement: A minimum score of 70% in listening and speaking and 70% in reading and writing.
- Degree, Master’s and Graduate Certificate program requirement: A minimum score of 75% in listening and speaking and 75% in reading and writing.
IELTS Academic Level:
- Certificate or Diploma program requirement: Overall score 6.0 with no individual band below 5.5.
- Degree, Master’s and Graduate Certificate program requirement: Overall score 6.5 with no individual band below 6.0.
TOEFL iBT:
- Before 2026: Overall score 80 with no individual section below 20.
- As of 2026: Overall score 4 with no section below 4.
CAEL:
- Certificate or Diploma program requirement: Overall score 60 with no individual section below 50.
- Degree, Master’s and Graduate Certificate program requirement: Overall score 70 with no individual section below 60.
Duolingo English Language Test:
- Certificate or Diploma program requirement: Overall score of 105 with no integrated subscore lower than 85.
- Degree, Master’s and Graduate Certificate program requirement: Overall score of 115 with no integrated subscore lower than 95.
PTE Academic:
- Certificate or Diploma program requirement: Overall score 58 with no individual section below 49.
- Degree, Master’s and Graduate Certificate program requirement: Overall score 60 with no individual section below 57.
LanguageCert Academic:
- Certificate or Diploma program requirement: Overall score 65 with no individual skill score below 60.
- Degree, Master’s and Graduate Certificate program requirement: Overall score 70 with no individual skill score below 65.
Cambridge English Test Exams:
- Certificate or Diploma program requirement: Overall Cambridge English Scale score 169 with no individual score below 162.
- Degree, Master’s and Graduate Certificate program requirement: Overall Cambridge English Scale score 176 with no individual score below 169.
iTEP Academic-Plus:
- Certificate or Diploma program requirement: Overall score 3.7.
- Degree, Master’s and Graduate Certificate program requirement: Overall score 3.9.

Please check with our team for more details.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors. The listed minimum requirements are a guideline and do not guarantee admission. Do not worry, we will notify you of any changes during the application process.

Not meeting the minimum language requirements?

You may still be able to apply!