Advertising And Marketing Communications – Management

Program Overview

Sheridan's Advertising and Marketing Communications Management program is designed to equip students with the skills needed to excel in the dynamic world of advertising. This program emphasizes real-world experience, allowing students to develop breakthrough advertising strategies while mastering multimedia communication. Students will learn to identify target audiences, create integrated media plans, and harness digital tools to craft compelling campaigns. The program also focuses on understanding consumer insights, calculating campaign costs, and interpreting digital analytics, ensuring graduates are well-prepared for the challenges of the advertising industry.

Program Structure

The Advertising and Marketing Communications Management program at Sheridan spans a duration of 3 years and is located at the Hazel McCallion Campus in Mississauga. The program is structured to provide a comprehensive learning experience through various components:

• Capstone Project: In the third year, students engage in a semester-long Capstone project, working with real clients to create and pitch integrated multimedia campaigns.
• Field Placement: Students undertake an internship in their sixth semester, gaining hands-on experience in a professional advertising role.
• Onsite Agency Experience: Alternatively, students can opt for an onsite agency experience, taking on an account coordinator role to service multiple clients.
• Special Events: The program includes opportunities for field trips, participation in competitions, and networking events with industry professionals.

This structure ensures that students not only learn theoretical concepts but also apply them in practical settings, enhancing their employability upon graduation.

Featured Experiences

The Advertising and Marketing Communications Management program offers a variety of unique experiences that enhance learning and professional development:

• Real-World Client Projects: Students create and pitch campaigns to actual industry clients, gaining invaluable feedback and experience.
• Capstone Initiative: A hands-on project where students collaborate across courses to develop a comprehensive campaign for a real client.
• Field Placement: An internship in a real advertising role, providing practical experience and networking opportunities.
• Onsite Agency Experience: Students can work in an agency setting, managing client accounts and honing their customer service skills.
• Networking Events: Access to industry events, guest speakers, and career fairs to connect with potential employers.
• Membership with Canadian Marketing Association: Students can join the CMA for professional development and networking opportunities.

Career Options

Graduates of the Advertising and Marketing Communications Management program can pursue a variety of exciting career paths in Canada. Here are some potential job roles:

• Client Account Coordinator: Manage client relationships and ensure their advertising needs are met effectively.
• Social Media Manager: Develop and implement social media strategies to enhance brand presence and engagement.
• Digital Content Manager: Oversee the creation and distribution of digital content across various platforms.
• Multimedia Buyer/Planner: Plan and purchase advertising space across multiple media channels to maximize campaign reach.
• Data and Analytics Specialist: Analyze campaign performance data to inform future advertising strategies and decisions.
• Multimedia Campaign Coordinator/Manager: Coordinate and manage multimedia advertising campaigns from conception to execution.
• Content Creator/Influencer: Create engaging content for brands and build a following on social media platforms.
• Digital Media Sales Representative: Sell digital advertising solutions to clients, helping them achieve their marketing goals.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.