Last updated on 2025-07-10
Program overview
The Diploma in Digital Marketing: Social Media Professional is designed to equip students with the skills needed to engage clients effectively on popular social media platforms. Offered in both Vancouver and Toronto, this program focuses on teaching students how to set social media marketing goals, identify buyer personas, and create targeted content. Graduates will leave with a portfolio showcasing their work and a variety of industry-recognized certifications from reputable organizations such as Google, HubSpot, and Semrush. This comprehensive skill set opens up numerous work opportunities across various organizations, making it an excellent choice for those looking to thrive in the digital marketing landscape.
Program structure
The Diploma in Digital Marketing: Social Media Professional offers a flexible structure to accommodate different schedules. The program length varies based on the chosen schedule:
- Academic Morning: 26-32 weeks
- Academic Evening: 46-48 weeks
- Co-op Morning: 48-56 weeks
- Co-op Evening: 86-88 weeks
Students can choose between morning and evening classes, with co-op options available for those seeking hands-on experience. The co-op program allows students to apply their skills in a real-world setting, gaining valuable references and experience in Canadian businesses. Additionally, the program offers credit transfer opportunities into some partner schools, enhancing the educational pathway for students.
Featured Experiences
- Hands-on experience through a co-op program that allows students to work in Canadian businesses related to social media marketing.
- Opportunity to earn globally recognized certifications from Semrush, HubSpot, and Google.
- Build a professional portfolio to showcase skills and certifications to potential employers.
- Engagement with a variety of social media platforms, including Facebook, Instagram, LinkedIn, and more.
- Focus on metrics and analytics to track success and develop strategic marketing plans.
Career Options
Graduates of the Diploma in Digital Marketing: Social Media Professional can pursue various career paths in Canada, including:
- Content Strategist: Develops and manages content strategies to engage target audiences effectively.
- Email Marketer: Designs and executes email marketing campaigns to promote products and services.
- SEO Specialist: Optimizes website content to improve search engine rankings and drive organic traffic.
- Social Media Manager: Oversees social media accounts, creating content and engaging with followers to enhance brand presence.
- Digital Marketing Analyst: Analyzes data from marketing campaigns to assess performance and recommend improvements.
DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.
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