Program overview
Admission Requirements
Intakes
Program overview

Program overview

The Marketing and Digital Media program at Canadian Business College is designed to equip graduates with essential skills for thriving careers in the digital arts. This program focuses on various aspects of digital marketing, including ad design, image programming, and animation. Students will gain hands-on experience and learn to navigate the ever-evolving landscape of digital marketing, social media management, and content creation. With a strong emphasis on practical skills, graduates will be well-prepared to enter the workforce and make a significant impact in their chosen fields.

Program structure

The Marketing and Digital Media program spans a duration of 52 weeks and is available online, providing flexibility for students to balance their education with personal commitments. The program structure includes:

  • Comprehensive training in digital marketing strategies and creative design.
  • Hands-on experience with industry-standard tools such as Adobe Creative Suite, Google Ads, and WordPress.
  • Opportunities to engage in creative planning and content creation.
  • A final capstone project where students build an online portfolio and business website.

This program also offers options for students to explore advanced topics like future trends in digital marketing and viral campaign strategies, ensuring they are well-prepared for the dynamic digital landscape.

Featured Experiences

Students in the Marketing and Digital Media program will benefit from a variety of unique experiences, including:

  • Hands-on training with industry-standard tools and software.
  • Creative planning and content creation projects.
  • Final capstone project that showcases technical proficiency and marketing expertise.
  • Engagement in real-world applications of digital marketing strategies.
  • Opportunities to develop a portfolio that highlights their skills and creativity.

These experiences are designed to prepare students for successful careers in the digital marketing field.

Career Options

Graduates of the Marketing and Digital Media program can pursue a variety of exciting career opportunities in Canada, including:

  • Digital Marketing Specialist: Focuses on creating and implementing online marketing strategies to enhance brand visibility and engagement.
  • Social Media Manager: Responsible for managing a company's social media presence, developing content, and engaging with audiences.
  • Content Creator: Produces engaging content for various platforms, including blogs, videos, and social media channels.
  • Digital Analyst: Analyzes data from digital marketing campaigns to assess performance and recommend improvements.
  • Account Coordinator: Works with clients to manage marketing projects, ensuring that campaigns are executed effectively and on time.

These roles highlight the diverse opportunities available to graduates, allowing them to leverage their skills in the growing field of digital marketing.

 

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.

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