Business – Marketing (Non Co-op)

Program overview

Nurture your creative skillset to boost your career in marketing. The two-year Business - Marketing Ontario College Diploma program provides learners with a strong theoretical marketing foundation and the opportunity to apply it through hands-on industry projects, assignments, and simulation tools. You develop the knowledge and applied skills to succeed in a wide range of marketing and business roles. Additionally, you use computing technology in a collaborative learning environment to learn, develop, and apply the technical skills that employers desire. Learn about how marketing affects the operations of a business - from product conception to launch and delivery.

Program structure

The Business - Marketing Ontario College Diploma program is designed to be completed in two years. The program structure includes:

• Hands-on industry projects and assignments
• Simulation tools to apply theoretical knowledge
• Collaborative learning environment utilizing computing technology
• Opportunities to work with industry clients, including developing a full marketing plan for a local client

Students also have the option to gain real-world experience through a paid co-operative education (co-op) work term, subject to availability and academic eligibility. Admission to the co-op program occurs between Level 01 and Level 02, but does not guarantee a co-op placement.

Featured Experiences

The program offers a variety of unique experiences that enhance learning and practical application:

• Hands-on assignments involving case studies and simulation platforms
• Research assessments and role-playing scenarios
• Collaboration with industry clients to develop marketing plans
• Optional paid co-op work term for real-world experience
• Field projects that provide hands-on workplace experience

Career Options

Graduates of the Business - Marketing Ontario College Diploma program can pursue a variety of career opportunities in Canada, including:

• Sales Representative: Engaging with clients to sell products or services, both in business-to-business and business-to-consumer contexts.
• Marketing Coordinator: Assisting in the development and execution of marketing strategies and campaigns.
• Digital Marketing Specialist: Focusing on online marketing strategies, including social media and content marketing.
• Market Research Analyst: Conducting research to understand market trends and consumer preferences to inform business decisions.
• Brand Manager: Overseeing the promotion and positioning of a brand to ensure it resonates with target audiences.

These roles provide a solid foundation for a successful career in the dynamic field of marketing.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.