Business – Marketing (Non Co-op)

Program Overview

The Business - Marketing Ontario College Diploma program is designed to nurture your creative skillset and boost your career in marketing. This two-year program provides a strong theoretical foundation in marketing while allowing students to apply their knowledge through hands-on industry projects, assignments, and simulation tools. Students will develop the necessary knowledge and applied skills to succeed in various marketing and business roles. The program emphasizes the use of computing technology in a collaborative learning environment, equipping students with the technical skills that employers seek.

Program Structure

The Business - Marketing program is structured to be completed in two years. The program includes:

• Hands-on assignments involving case studies, simulation platforms, and role-playing.
• Opportunities to work with industry clients, including developing a full marketing plan for a local client.
• Access to a paid co-operative education (co-op) work term, subject to availability and academic eligibility.

Students will explore various marketing concepts, including:

• Marketing to consumer and business marketplaces
• Product and pricing strategies
• Marketing planning and decision-making
• Global marketing
• Marketing communications and promotions
• Marketing research
• Professional selling
• Sales management
• Digital marketing and distribution

This comprehensive structure ensures that students are well-prepared for a variety of roles in the marketing field upon graduation.

Featured Experiences

The Business - Marketing program offers several unique experiences that enhance learning and practical application:

• Hands-on assignments that involve real-world case studies and simulation platforms.
• Collaboration with industry clients to develop marketing plans, providing valuable experience and networking opportunities.
• Access to a co-op work term, allowing students to gain real-world experience in a paid position related to their field of study.
• Use of current design software and creative tools to plan and manage marketing communications.
• Opportunities to earn academic qualifications towards certification from the Canadian Professional Sales Association (CPSA).

Career Options

Graduates of the Business - Marketing program can pursue a variety of career opportunities in Canada, including:

• Sales Representative: Engaging with clients to sell products or services, focusing on both business-to-business and business-to-consumer sales.
• Marketing Coordinator: Assisting in the development and execution of marketing strategies and campaigns.
• Digital Marketing Specialist: Focusing on online marketing strategies, including social media, email marketing, and search engine optimization.
• Market Research Analyst: Conducting research to understand market trends and consumer preferences to inform marketing strategies.
• Brand Manager: Overseeing the development and management of a brand's image and marketing efforts to ensure alignment with business goals.

These roles highlight the diverse opportunities available to graduates, allowing them to find a niche that aligns with their interests and skills in the marketing field.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.