Last updated on 2026-01-30
Program Overview
Centennial College's Business – Marketing program is designed to prepare students to become the essential link between organizations and their customer base. This program covers fundamental business concepts such as accounting, organizational behavior, and customer service, providing a solid foundation for advanced marketing topics. Students will engage in a hands-on learning approach, utilizing case studies, guest lectures, and projects to explore various marketing areas. The program also emphasizes the importance of adapting to evolving marketing trends and technologies, ensuring graduates are well-equipped for the dynamic business environment.
Program Structure
The Business – Marketing program is structured as follows:
- Program Length: 2 years (4 semesters)
- Location: Progress Campus
- Delivery Modes: The program offers a variety of delivery modes, including asynchronous learning, synchronous learning, hybrid, and on-campus classes, accommodating different learning preferences.
- Post-Graduation Work Permit: This program is aligned with the requirements for a post-graduation work permit.
Students will also have the opportunity to participate in co-op placements or internships, enhancing their practical experience in the marketing field.
Featured Experiences
- Hands-on learning through case studies and projects.
- Guest lectures from industry professionals.
- Access to resources from the Canadian Marketing Association (CMA), including exclusive events and professional development opportunities.
- Recognition as an accelerated pathway toward the Chartered Marketer (CM) designation.
- Utilization of blended delivery methods, encouraging the use of online tools through the Bring Your Own Device program.
Career Options
Graduates of the Business – Marketing program can pursue various career opportunities in Canada, including:
- Marketing Assistant: Support marketing teams in executing campaigns and managing projects.
- Account Supervisor: Oversee client accounts and ensure satisfaction with marketing services.
- Sales and Service Representative: Engage with customers to promote products and services, addressing their needs.
- Merchandising Assistant: Assist in planning and executing merchandising strategies to enhance product visibility.
- Advertising Assistant: Help develop and implement advertising campaigns across various media platforms.
These roles provide a solid foundation for a successful career in the marketing industry, allowing graduates to apply their skills in real-world settings.
DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.
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