Business – Marketing

Program Overview

Centennial College's Business – Marketing program is designed to prepare students to be the essential link between an organization and its customer base. The program offers a variety of delivery modes, including asynchronous learning, synchronous learning, hybrid, and on-campus deliveries, accommodating different learning preferences. Students will begin by learning fundamental business concepts such as accounting, organizational behavior, and customer service, which will serve as a solid foundation for more advanced marketing topics. The program emphasizes hands-on learning through case studies, guest lectures, and projects, ensuring that students gain practical experience alongside theoretical knowledge.

Program Structure

The Business – Marketing program is structured to be completed in 2 years over 4 semesters. This comprehensive program includes a blend of theoretical and practical learning experiences, ensuring that students are well-prepared for the marketing industry. Key features of the program structure include:

• Hands-on learning approach through case studies and projects.
• Access to resources from the Canadian Marketing Association.
• Opportunities to become a Chartered Marketer, recognized across Canada.
• Flexible delivery options, including evening and weekend classes.

Students will also have the chance to engage in various marketing activities, enhancing their skills and knowledge in real-world scenarios. The program encourages the use of online tools through Centennial's Bring Your Own Device program, promoting a modern learning environment.

Featured Experiences

• Hands-on learning through case studies and projects.
• Guest lectures from industry professionals.
• Access to the Canadian Marketing Association for networking and resources.
• Opportunities to participate in marketing competitions.
• Blended delivery method that combines online and in-person learning.

Career Options

Graduates of the Business – Marketing program can pursue a variety of career paths in Canada, including:

• Marketing Assistant: Support marketing teams in executing campaigns and managing projects.
• Account Supervisor: Oversee client accounts and ensure satisfaction with marketing services.
• Sales and Service Representative: Engage with customers to promote products and services, addressing their needs.
• Merchandising Assistant: Assist in planning and executing merchandising strategies to enhance product visibility.
• Advertising Assistant: Help develop and implement advertising campaigns across various media platforms.

These roles provide a solid foundation for a successful career in marketing, allowing graduates to apply their skills in diverse industries. The program also prepares students for further education opportunities, enabling them to pursue advanced degrees in related fields.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.