Bachelor Of Business Administration (BBA)

Program overview

The Bachelor of Business Administration (BBA) program at Seneca provides a solid foundation in business principles and advanced knowledge in contemporary practices. This program prepares students to effectively manage an organization’s resources and people by covering essential areas such as strategic management, accounting, finance, marketing, and human resources. The curriculum is designed to integrate the latest industry trends, ensuring that graduates are equipped to make informed and sustainable business decisions in a global marketplace. With a focus on interactive learning and networking opportunities, students will engage in guest presentations, case analyses, and a capstone project that involves real-world problem-solving with industry partners.

Program structure

The Bachelor of Business Administration program is structured to be completed in 6 semesters (3 years). It is offered in a hybrid delivery format, combining both online and in-person learning experiences. Key features of the program structure include:

• Mandatory Degree Work Term: A formal work experience that includes at least one term in a work environment, requiring a minimum of 420 hours of work.
• Specialization Options: In the final year, students can choose to specialize in areas such as Accounting, Business Management, Hospitality, Human Resources Management, Marketing, or Supply Chain Management.
• Flexible Learning: Some courses are available in a flexible delivery format, allowing students to choose between in-person and online learning.

Students also have the option to transition into one of Seneca’s Honours Bachelor of Commerce degrees upon completion of the BBA, allowing for further specialization and credentialing.

Featured Experiences

The Bachelor of Business Administration program offers a variety of unique experiences that enhance learning and career readiness:

• Capstone Project: Work on real-world problems in collaboration with industry partners.
• Work-Integrated Learning: Opportunities to gain practical experience through partnerships with industry leaders.
• Collaborative Online International Learning (COIL): Engage in assignments with students from around the world.
• Mandatory Work Term: Gain essential work experience that is required for graduation.

These experiences are designed to prepare students for the dynamic business environment and enhance their employability upon graduation.

Career Options

Graduates of the Bachelor of Business Administration (BBA) program can explore a wide range of career opportunities in Canada, including:

• Account Manager: Responsible for managing client accounts and ensuring customer satisfaction.
• Brand Manager: Focuses on developing and maintaining a brand's image and market presence.
• Business Analyst: Analyzes business processes and data to improve efficiency and effectiveness.
• Business Development Executive: Identifies new business opportunities and builds relationships with potential clients.
• Financial Analyst: Evaluates financial data to assist in decision-making and investment strategies.
• General Manager: Oversees daily operations and strategic planning for a business or department.
• Human Resources Generalist: Manages various HR functions, including recruitment, training, and employee relations.
• Project Manager: Plans, executes, and closes projects, ensuring they meet deadlines and budgets.
• Small Business Owner: Operates and manages a small business, handling all aspects from marketing to finance.

These roles highlight the diverse career paths available to graduates, equipping them with the skills needed to succeed in various sectors of the business world.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.