Bachelor Of Business Administration (BBA)

Program overview

The Bachelor of Business Administration (BBA) program at Seneca provides a solid foundation in business principles and advanced knowledge in contemporary practices. Students will learn about strategic management, accounting, finance, marketing, and human resources, equipping them to effectively manage organizational resources and personnel. The curriculum is designed to integrate the latest industry trends, enabling students to make informed and sustainable business decisions in a global marketplace. Interactive learning opportunities, including guest presentations and case analyses, enhance the educational experience, preparing graduates for real-world challenges.

Program structure

The Bachelor of Business Administration program is structured to be completed in 6 semesters (3 years), offering both full-time and part-time study options. Key features of the program include:

• Flexible delivery format, allowing students to choose between in-person and online learning.
• A mandatory work term that provides hands-on experience in the field, typically completed between two academic semesters.
• Opportunities for specialization in various areas during the final year, including Accounting, Business Management, Hospitality, Human Resources Management, Marketing, and Supply Chain Management.
• Work-integrated learning partnerships with industry leaders, enhancing practical skills and career readiness.

Students can also benefit from Seneca’s Collaborative Online International Learning (COIL), collaborating with peers globally on assignments.

Featured Experiences

The Bachelor of Business Administration program offers a variety of unique experiences to enhance learning, including:

• Mandatory Work Term: A hands-on work experience that is essential for graduation.
• Capstone Project: Engage in real-world problem-solving with an industry partner.
• Guest Presentations: Learn from industry experts through interactive sessions.
• Collaborative Online International Learning (COIL): Work on assignments with students from around the world.
• Networking Opportunities: Build connections through various events and workshops.

Career Options

Graduates of the Bachelor of Business Administration program can explore a wide range of career opportunities in Canada, including:

• Account Manager: Manage client accounts and ensure satisfaction while driving sales growth.
• Brand Manager: Develop and implement marketing strategies to enhance brand awareness and market share.
• Business Analyst: Analyze business processes and data to recommend improvements and drive efficiency.
• Business Development Executive: Identify new business opportunities and build relationships to expand the company’s market presence.
• Financial Analyst: Evaluate financial data to guide investment decisions and financial planning.
• General Manager: Oversee daily operations and strategic planning for a business or department.
• Human Resources Generalist: Manage HR functions, including recruitment, employee relations, and compliance.
• Project Manager: Lead projects from inception to completion, ensuring they meet objectives and deadlines.
• Small Business Owner: Start and manage a business, overseeing all aspects from operations to marketing.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.