Business – Marketing (Co-op)

Program Overview

The Business - Marketing (Co-op) program is a two-year Ontario College Diploma designed to equip students with a solid theoretical foundation in marketing. This program emphasizes hands-on learning through industry projects, assignments, and simulation tools, allowing students to develop the necessary knowledge and skills for various marketing and business roles. Students will explore how marketing influences business operations from product conception to delivery, covering essential concepts such as marketing strategies, planning, and communications.

Program Structure

The Business - Marketing (Co-op) program spans a two-year duration, providing a comprehensive curriculum that combines theoretical knowledge with practical application. Key features of the program structure include:

• Hands-on assignments involving case studies and role-playing.
• Collaboration with industry clients to develop marketing plans.
• Opportunity to participate in a paid co-operative education (co-op) work term, subject to availability and academic eligibility.
• Access to a collaborative learning environment utilizing computing technology.

Students are encouraged to engage actively in their learning process, which includes working on real-world projects and gaining valuable experience in the marketing field. The program also prepares students for further education opportunities through graduate credit transfer agreements with various institutions.

Featured Experiences

• Co-op work term providing real-world experience in the marketing industry.
• Hands-on assignments that include case studies, simulation platforms, and role-playing scenarios.
• Collaboration with industry clients to create comprehensive marketing plans.
• Use of current design software and creative tools to support marketing strategies.
• Opportunities to earn academic qualifications towards certification from the Canadian Professional Sales Association (CPSA).

Career Options

Graduates of the Business - Marketing (Co-op) program can pursue a variety of career paths in Canada, including:

• Sales Representative: Engaging with clients to sell products or services, focusing on both business-to-business and business-to-consumer sales.
• Marketing Coordinator: Assisting in the development and execution of marketing strategies and campaigns.
• Digital Marketing Specialist: Utilizing online platforms to promote products and services, focusing on social media and digital advertising.
• Market Research Analyst: Conducting research to understand market trends and consumer preferences, providing insights for marketing strategies.
• Brand Manager: Overseeing the development and management of a brand's image and marketing efforts to ensure alignment with business goals.

These roles offer diverse opportunities across various sectors, including retail, manufacturing, and service industries, as well as potential self-employment options.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.