Business – Marketing (Co-op)

Program overview

Nurture your creative skillset to boost your career in marketing with the two-year Business - Marketing Ontario College Diploma program. This program provides learners with a strong theoretical marketing foundation and the opportunity to apply it through hands-on industry projects, assignments, and simulation tools. You will develop the knowledge and applied skills necessary to succeed in a wide range of marketing and business roles. Additionally, the program emphasizes the use of computing technology in a collaborative learning environment, allowing you to learn, develop, and apply the technical skills that employers desire.

Program structure

The Business - Marketing (Co-op) program is structured to provide a comprehensive learning experience over a duration of two years. The program includes:

• Hands-on assignments involving case studies, simulation platforms, and role-playing.
• Collaboration with industry clients to develop a full marketing plan.
• Option for a paid co-operative education (co-op) work term, subject to availability and academic eligibility.

Students are encouraged to gain real-world experience through the co-op work term, which is integrated into the program. Admission to the co-op program occurs between Level 01 and Level 02, but does not guarantee a co-op placement. The program is designed to ensure that students are well-prepared for the marketing industry upon graduation.

Featured Experiences

The Business - Marketing (Co-op) program offers several unique features that enhance the learning experience:

• Hands-on assignments that include case studies and simulation platforms.
• Role-playing scenarios to develop practical skills.
• Collaboration with industry clients to create a comprehensive marketing plan.
• Opportunity to participate in a paid co-op work term for real-world experience.
• Access to current design software and creative tools for marketing communications.

These experiences are designed to provide students with a robust understanding of marketing principles and practices, preparing them for successful careers in the field.

Career Options

Graduates of the Business - Marketing (Co-op) program can pursue a variety of career opportunities in Canada, including:

• Sales Representative: Engaging with clients to sell products or services, focusing on both business-to-business and business-to-consumer sales.
• Marketing Coordinator: Assisting in the development and execution of marketing strategies and campaigns.
• Digital Marketing Specialist: Utilizing online platforms to promote products and services, focusing on social media and content marketing.
• Market Research Analyst: Conducting research to understand market trends and consumer preferences, providing insights for marketing strategies.
• Brand Manager: Overseeing the development and management of a brand's image and marketing efforts to ensure alignment with business goals.

These roles highlight the diverse opportunities available to graduates, allowing them to apply their skills in various sectors, including retail, manufacturing, and service industries.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.