College Diploma - Business - Marketing (02411)

Program Overview

Humber’s Marketing diploma program is designed to introduce and equip students with the necessary skills, knowledge, and experience for those interested in pursuing and advancing their career in marketing. This program immerses students in the complex and innovative field of marketing, teaching them to go beyond traditional business marketing skills and create a match between the needs and desires of consumers. Students will learn to identify and leverage opportunities in the ever-changing marketplace, utilize new and emerging technologies to create compelling promotional campaigns, and develop effective pricing, packaging, and distribution strategies while gaining real-world experiences.

The dynamic world of marketing comes to life through a unique and diverse range of courses, providing hands-on experiences and insights into creating marketing plans and campaigns. The program emphasizes communication and leadership skills, preparing students for further education and employment, while also fostering valuable connections with professional faculty members and business leaders.

Program Structure

The Marketing diploma program at Humber is structured over a period of 4 semesters. This comprehensive program includes a mix of theoretical and practical learning experiences, ensuring that students are well-prepared for the marketing landscape. Key features of the program structure include:

• Hands-on learning through individual and group project-based assignments.
• In-class activities that promote creative thinking, problem-solving, and collaboration.
• Opportunities for work-integrated learning, including field experiences and optional co-operative education.
• Online learning options available for flexibility.

Students will engage in various assessments that allow them to apply their theoretical knowledge in real-world scenarios, enhancing their learning experience and preparing them for future employment in the marketing field.

Featured Experiences

• Field experience in Semester 4, allowing students to apply their skills in a real-world business environment.
• Optional co-operative education opportunities that provide paid work terms in the marketing field.
• Access to professional practicums for practice-based experience under the supervision of experienced professionals.
• International study opportunities through the Summer Abroad program in various countries, allowing students to earn academic credits while exploring global marketing landscapes.
• Engagement with business leaders and faculty members who provide mentorship and insights into the marketing industry.

Career Options

Graduates of the Marketing diploma program can pursue a variety of exciting career paths in Canada, including:

• Brand Manager: Responsible for developing and managing brand strategies to enhance brand awareness and market share.
• Content Specialist: Focuses on creating and managing content across various platforms to engage target audiences.
• Digital Marketing and Media Planner: Develops and implements digital marketing strategies to optimize online presence and reach.
• Market Researcher: Conducts research to gather insights on consumer behavior and market trends to inform marketing strategies.
• Social Media Manager: Manages social media accounts and campaigns to build brand presence and engage with customers.
• Event Marketer: Plans and executes marketing events to promote products and engage with potential customers.
• SEO Specialist: Optimizes website content to improve search engine rankings and drive organic traffic.
• Public Relations Specialist: Manages communication between the organization and the public to maintain a positive image.

With a Marketing diploma from Humber, graduates are well-equipped to thrive in the dynamic marketing landscape and can also explore entrepreneurial opportunities in the field.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.