College Diploma - Business - Marketing (02411)

Program Overview

Humber’s Marketing diploma program is designed to introduce and equip you with the necessary skills, knowledge, and experience for those interested in pursuing and advancing their career in marketing. Immerse yourself in the complex and innovative field of marketing with specialized courses that will teach you how to go beyond traditional business marketing skills and create a match between the needs and desires of consumers. Learn how to identify and leverage opportunities in the ever-changing marketplace; use a range of new and emerging technologies to create compelling promotional campaigns; and develop effective pricing, packaging, and distribution strategies while gaining real-world experiences.

The dynamic world of marketing comes to life in our classrooms through a unique and diverse range of courses. We provide you with the skillset that can develop, enhance, and prepare you with communication and leadership skills for further education and employment that goes beyond not only your practical knowledge but as pillars to your professional development and resume going forward.

Program Structure

The Marketing diploma program at Humber is structured over 4 semesters. This program offers a blend of theoretical knowledge and practical application, ensuring that students are well-prepared for the marketing industry. Key features of the program structure include:

• Hands-on experiences through individual and group project-based learning assignments.
• In-class activities that encourage creative thinking, problem-solving, and collaboration.
• Opportunities for work-integrated learning, including field experiences and optional co-operative education.
• Online options available for flexible learning.

Students will engage in various assessments that allow them to apply their learning in real-world scenarios, enhancing their understanding of marketing principles and practices.

Featured Experiences

• Field Experience: An 84-hour business field experience in Semester 4, where students find their own placements, which can be paid or unpaid.
• Professional Practicum: Offers practice-based experience under the supervision of an experienced professional.
• Co-operative Education: Optional co-op program that provides paid work terms in the field of study, allowing students to gain progressively complex experience.
• International Opportunities: Students may participate in Summer Abroad programs in various countries, earning academic credits while exploring global marketing landscapes.
• Networking Opportunities: Students will connect with experienced faculty and industry professionals, enhancing their learning and career prospects.

Career Options

Graduates of the Marketing diploma program can pursue a variety of exciting career paths in Canada, including:

• Brand Manager: Responsible for developing and maintaining a brand's image and strategy.
• Content Specialist: Focuses on creating and managing content across various platforms to engage audiences.
• Digital Marketing and Media Planner: Plans and executes digital marketing strategies to enhance online presence and engagement.
• Market Researcher: Conducts research to understand market trends and consumer behavior, providing insights for marketing strategies.
• Social Media Manager: Manages a brand's social media presence, creating content and engaging with followers to build community.
• Event Marketer: Plans and executes marketing events to promote products and engage customers directly.
• SEO Specialist: Optimizes website content to improve search engine rankings and drive organic traffic.
• Public Relations Specialist: Manages communication between the organization and the public, enhancing the brand's reputation.

With a Marketing diploma from Humber, you'll be well-equipped to thrive in the dynamic marketing landscape and explore various career opportunities that align with your interests and skills.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.