Last updated on 2026-02-02
Program overview
The Advertising and Marketing Communications Diploma Program at Conestoga is a rewarding two-year program designed to equip students with the skills needed to thrive in the marketing industry. Students will engage with on-trend brands and learn to craft strategic marketing campaigns through various platforms. The program emphasizes creativity and practical skills, preparing graduates for a successful career in advertising and marketing.
Program structure
This program is structured to provide a comprehensive education in advertising and marketing communications over a period of two years. The program includes:
- A hybrid delivery format, combining online and in-person learning.
- A seven-week field placement to gain real-world experience.
- A live-client capstone project to apply learned skills in a practical setting.
- Membership with the Canadian Marketing Association (CMA) for networking and professional development opportunities.
Students will learn essential aspects of marketing research, integrated marketing campaigns, sales strategies, social media marketing, brand development, UI/UX design, copywriting, public relations, and video production. This diverse curriculum ensures that graduates are well-prepared for various roles in the industry.
Featured Experiences
- Field Placement: A seven-week field placement allows students to gain hands-on experience in the industry.
- Capstone Project: A live-client capstone project enables students to work on real marketing challenges.
- Membership with CMA: Students receive access to valuable resources, exclusive events, and networking opportunities with top marketing professionals in Canada.
- Creative Learning Environment: Taught by passionate faculty, the program fosters creativity and innovation.
Career Options
- Marketing Coordinator: Responsible for developing and implementing marketing strategies to promote products and services.
- Advertising Account Executive: Acts as a liaison between clients and the advertising agency, managing client accounts and campaigns.
- Social Media Manager: Develops and executes social media strategies to enhance brand presence and engagement.
- Brand Manager: Oversees the development and execution of brand strategies to ensure consistent messaging and positioning.
- Public Relations Specialist: Manages communication between the organization and the public, crafting press releases and managing media relations.
DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.
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