Last updated on 2025-07-10
Program overview
The Diploma in Digital Marketing: Website Management and Design at Greystone College is designed to equip students with the essential skills needed to create and manage effective websites. This program emphasizes both strategic and hands-on learning, allowing students to develop a comprehensive understanding of digital marketing principles. Graduates will leave with a portfolio showcasing their work, which is invaluable for potential employers. The program is recognized by the Private Training Institutions Regulatory Unit (PTIRU) in British Columbia, ensuring a quality educational experience.
Program structure
The Diploma in Digital Marketing: Website Management and Design offers a structured learning path that includes both academic study and practical experience through a co-op option. The program is available in two formats:
- Academic Evening Schedule: 46-48 weeks, including 36 weeks of study and 12 weeks of scheduled breaks.
- Co-op Evening Schedule: 86-88 weeks, which includes 36 weeks of study, 16 weeks of scheduled breaks, and a 36-week co-op placement.
This program provides students with the opportunity to gain hands-on experience in a Canadian business or organization through the co-op option. Students will learn to adapt content for responsive web design, support strategic website planning, and develop skills in content marketing, audience targeting, SEO, and analytics. The program is designed to be flexible, accommodating public holidays and providing a comprehensive educational experience.
Featured Experiences
- Hands-on experience through a co-op program, allowing students to apply their skills in real-world settings.
- Creation of a fully functional WordPress website to practice and showcase learned skills.
- Industry-recognized certifications from Google, Mailchimp, Semrush, and HubSpot to enhance employability.
- Focus on website security, asset security, and cloud and data security.
- Development of a professional portfolio to demonstrate skills to potential employers.
Career Options
- Content Strategist: Develops content strategies to engage target audiences and enhance brand visibility.
- Email Marketer: Designs and implements email marketing campaigns to drive customer engagement and sales.
- SEO Specialist: Optimizes website content to improve search engine rankings and increase organic traffic.
- Social Media Manager: Manages social media accounts, creating content and strategies to grow brand presence online.
- Digital Marketing Analyst: Analyzes data from digital marketing campaigns to inform strategy and improve performance.
DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.
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