Marketing Management

Program Overview

The Marketing Management program at Fanshawe College is a one-year Ontario College Graduate Certificate designed specifically for university and college graduates aiming to enter the marketing management sector. This program emphasizes the development of essential skills such as analytical thinking, decision-making, and effective communication. With a strong focus on digital marketing, students will gain a competitive edge in today’s job market. Graduates will be well-prepared for various roles in sales, marketing research, advertising, event planning, and more, equipping them for a successful career in the dynamic field of marketing.

Program Structure

The Marketing Management program is structured to provide a comprehensive learning experience over a 30-week duration. Students can choose from various options, including:

• Full-time or part-time study formats
• Traditional in-class learning or fully online asynchronous courses
• Multiple start dates, including September, January, and May

This flexibility allows students to tailor their education to fit their personal and professional commitments. The program is designed to immerse students in real-life business challenges, enhancing their ability to develop and justify marketing strategies. Additionally, Fanshawe College collaborates with industry leaders like Google, providing unique opportunities for students to gain hands-on experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO).

Featured Experiences

• Hands-on exposure to real-life business issues, enhancing practical learning.
• Mentorship opportunities to develop and present marketing strategies to peers and real clients.
• Collaboration with Google and other organizations for specialized training in SEM and SEO.
• Access to unique projects that allow students to conduct real search engine marketing campaigns.
• Opportunities to pursue Google designations that are in high demand.

Career Options

Graduates of the Marketing Management program can explore a variety of career paths across multiple sectors, including manufacturing, retail, healthcare, and more. Here are some potential job roles:

• Marketing Coordinator: Responsible for building and implementing key marketing campaigns to promote products or services.
• Digital Marketing Specialist: Focuses on online marketing strategies, including social media, email marketing, and content creation.
• Market Research Analyst: Conducts research to understand market trends and consumer preferences, providing insights for business decisions.
• Brand Manager: Oversees the development and execution of brand strategies to enhance brand awareness and loyalty.
• Event Planner: Organizes and manages events, ensuring they align with marketing goals and provide a positive experience for attendees.

With a strong emphasis on practical skills and industry connections, graduates are well-equipped to succeed in the competitive marketing landscape.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.