Business - Marketing

Program Overview

The Business - Marketing program at Fanshawe College is a comprehensive two-year diploma designed for individuals eager to enter the marketing industry. This program equips students with essential skills in marketing research, customer analysis, and effective communication. Students will also gain insights into accounting and economics, ensuring a well-rounded educational experience. Graduates will leave the program with a solid foundation and the confidence needed to embark on a successful marketing career.

Program Structure

The Business - Marketing program is structured to provide a thorough understanding of marketing principles over a 60-week duration. The program is available in both full-time and part-time formats, with options for traditional in-class learning or fully online asynchronous courses. Key features of the program include:

• Experiential learning opportunities through market research studies and advertising campaigns.
• A co-op version of the program is available, allowing students to gain practical experience in the field.
• Eligibility for transfer to advanced diploma or degree programs upon successful completion.
• Multiple start dates throughout the year, including September, January, and May.

Students will engage with current software tools, enhancing their practical skills in marketing applications.

Featured Experiences

• Hands-on projects with live clients, providing real-world marketing experience.
• Access to current software for graphic design, publishing, and data analysis.
• Opportunities to participate in integrated marketing communications and product management.
• Recognition by the Canadian Marketing Association (CMA) as an accelerated pathway toward the Chartered Marketer designation.

Career Options

Graduates of the Business - Marketing program can explore a variety of career paths in Canada, including:

• Social Media Assistant: Engage target audiences through social media platforms to enhance brand visibility.
• Content Specialist: Create compelling content to promote marketing initiatives and fundraising efforts.
• Social Change Specialist: Develop and implement campaigns that advocate for social issues, such as public health and rights awareness.
• Marketing Officer: Oversee marketing strategies and initiatives to drive business growth.
• Market Research Analyst: Analyze market trends and consumer behavior to inform marketing strategies.

These roles provide a strong foundation for a rewarding career in the dynamic field of marketing.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.