Business Administration - Marketing

Program Overview

The Business Administration - Marketing program at Fanshawe College is an Ontario College Advanced Diploma designed for students who have previously completed a marketing diploma. This advanced program equips students with specialized knowledge and practical experience in various marketing fields, including entertainment and event marketing, market research, customer relationship management, and global marketing. Students will also have the opportunity to enhance their consulting skills through a unique community consultancy program, where they will work with real clients to address actual marketing challenges.

Program Structure

The Business Administration - Marketing program spans a duration of 90 weeks, providing a comprehensive learning experience for students. The program is available in both full-time and part-time formats, with options for online learning. Key features of the program structure include:

• Full-time offerings available in London and fully online starting in September 2025.
• Part-time options also available for students seeking flexibility.
• Collaborative learning experiences with industry partners, enhancing practical skills.
• Opportunity to substitute two courses for an intensive community consultancy program.

This program is designed to prepare students for a successful career in marketing, equipping them with the necessary skills and knowledge to thrive in a competitive job market.

Featured Experiences

The Business Administration - Marketing program offers several unique experiences that set it apart from other programs:

• Collaboration with Google and the Search Engine Marketing Professional Organization, allowing students to run live campaigns using Google Adwords and Google Analytics.
• Preparation for Google designations that are highly sought after in the marketing industry.
• Hands-on experience through the community consultancy program, where students work with real clients to solve marketing problems.
• Recognition by the Canadian Marketing Association (CMA) as an accelerated pathway toward the Chartered Marketer designation.

These experiences not only enhance students' learning but also significantly improve their employability in the marketing field.

Career Options

Graduates of the Business Administration - Marketing program can explore a variety of career opportunities in Canada, including:

• Social Media Assistant: Engages target audiences through social media platforms to enhance brand visibility and affinity.
• Content Specialist: Creates compelling content to promote marketing activities and fundraising efforts.
• PPC Specialist: Manages pay-per-click advertising campaigns, focusing on strategy, design, implementation, and performance analysis.
• Marketing Officer: Develops and implements marketing strategies to promote products and services effectively.
• Market Research Analyst: Conducts research to gather insights on market trends and consumer preferences, aiding in strategic decision-making.

These roles highlight the diverse career paths available to graduates, showcasing the program's effectiveness in preparing students for the dynamic marketing landscape.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.