Business Administration - Marketing

Program Overview

The Business Administration - Marketing program at Fanshawe College is an advanced diploma designed for students who have previously completed a marketing diploma. This program equips students with specialized knowledge and practical experience in various marketing fields, including entertainment and event marketing, market research, customer relationship management, global marketing, and new media marketing. Students will also have the opportunity to enhance their consulting skills through an intensive community consultancy program, where they will work with real clients to address actual marketing challenges.

Program Structure

The Business Administration - Marketing program is structured to provide a comprehensive learning experience over a duration of 90 weeks. The program is available in both full-time and part-time formats, with options for online learning. Key features of the program structure include:

• Full-time offerings available in September 2025 and September 2026.
• Part-time online offerings starting in September 2026.
• Collaborative learning opportunities with industry partners.
• Hands-on experience through community consultancy projects.

This program is designed to prepare students for a successful career in marketing by providing them with the necessary skills and knowledge to thrive in a competitive business environment.

Featured Experiences

The Business Administration - Marketing program offers several unique experiences that enhance the learning journey for students:

• Collaboration with Google and the Search Engine Marketing Professional Organization, allowing students to gain practical experience in search engine marketing (SEM) and search engine optimization (SEO).
• Opportunity to run live campaigns for real clients using Google Adwords and Google Analytics.
• Access to intensive community consultancy projects, where students work directly with clients to solve real-world marketing problems.
• Preparation for Google designations that are highly sought after in the marketing industry.
• Eligibility for transfer to the Honours Bachelor of Commerce (Digital Marketing) degree program upon meeting admission requirements.

Career Options

Graduates of the Business Administration - Marketing program can explore a variety of career opportunities in Canada. Here are some potential job roles:

• Social Media Assistant: Engage target audiences through social media platforms, enhancing brand visibility and affinity.
• Content Specialist: Create compelling text and visuals to promote marketing activities and fundraising efforts.
• PPC Specialist: Manage pay-per-click advertising campaigns, focusing on strategy, design, implementation, and performance analysis.
• Marketing Officer: Develop and implement marketing strategies to drive brand awareness and sales growth.
• Market Research Analyst: Conduct research to gather insights on market trends, consumer behavior, and competitive landscape.

These roles highlight the diverse opportunities available to graduates, equipping them with the skills needed to succeed in various marketing disciplines.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.