Business - Marketing (Co-op)

Program Overview

The Business - Marketing (Co-op) program at Fanshawe College is a two-year diploma designed to equip students with essential skills for a successful career in the marketing industry. This program combines in-class learning with practical experience through a co-op work term, allowing students to apply their knowledge in real-world settings. Students will explore both traditional and digital marketing concepts, market research, customer analysis, and communications, while also gaining insights into accounting and economics. Graduates will emerge with a solid foundation and the confidence needed to embark on an exciting marketing career.

Program Structure

The Business - Marketing (Co-op) program spans a duration of 60 weeks and is structured to provide a comprehensive learning experience. Key features of the program include:

• In-depth study of marketing principles, including customer analysis and integrated marketing communications.
• Experiential learning opportunities through market research studies and advertising campaigns.
• Access to current software tools for presentation, graphic design, and publishing.
• Co-op component that allows students to gain hands-on experience in the marketing field.
• Eligibility for transfer to advanced diploma or degree programs upon meeting admission requirements.

Students can also choose a fully online version of the program, available in both full-time and part-time formats.

Featured Experiences

The Business - Marketing (Co-op) program offers several unique experiences that enhance learning and career readiness:

• Co-op Opportunities: Students can participate in cooperative education, gaining valuable work experience in various marketing roles.
• Real-World Projects: Engage in live client projects, allowing students to apply their skills in practical scenarios.
• Industry Recognition: The program is recognized by the Canadian Marketing Association (CMA) as a pathway to the Chartered Marketer designation.
• Networking Opportunities: Students can build connections with industry professionals through co-op placements and projects.

Career Options

Graduates of the Business - Marketing (Co-op) program have a wide array of career opportunities available to them in Canada. Here are some potential job roles:

• Marketing Officer: Responsible for developing and implementing marketing strategies to promote products and services.
• Sales Representative: Engages with clients to sell products, manage accounts, and meet sales targets.
• Advertising Coordinator: Works on advertising campaigns, coordinating between creative teams and clients to ensure effective messaging.
• Market Research Analyst: Analyzes market trends and consumer behavior to provide insights for business decisions.
• Social Media Assistant: Manages social media accounts, creating content and engaging with audiences to enhance brand presence.

With a strong foundation in marketing principles and practical experience, graduates are well-prepared to enter the competitive job market and pursue rewarding careers in various sectors.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.