Business - Marketing (Co-op)

Program Overview

The Business - Marketing (Co-op) program at Fanshawe College is a two-year diploma designed to equip students with essential marketing skills. This program combines in-class learning with practical experience through a co-op work term, allowing students to gain a solid foundation in both traditional and digital marketing concepts. Students will explore various aspects of marketing, including market research, customer analysis, and communications, while also gaining insights into accounting and economics. Graduates will emerge with the confidence and knowledge necessary to embark on a successful career in the marketing industry.

Program Structure

The Business - Marketing (Co-op) program is structured to provide a comprehensive learning experience over a duration of 60 weeks. The program includes:

• In-class learning focused on marketing principles and practices.
• A paid co-op work term that offers real-world experience in the marketing field.
• Opportunities for experiential learning through market research studies and advertising campaigns.
• Flexible options, including a fully online version of the program available for full-time or part-time study.

This program is designed to prepare students for various roles in the marketing industry, ensuring they are well-equipped to meet the demands of employers upon graduation.

Featured Experiences

The Business - Marketing (Co-op) program offers several unique features that enhance the learning experience:

• Co-op Opportunities: Students participate in a co-op work term, gaining invaluable hands-on experience in the marketing field.
• Experiential Learning: The program includes practical projects such as market research studies and advertising campaigns, often working with live clients.
• Use of Current Software: Students learn to utilize various software applications, including presentation, spreadsheet, graphic design, and publishing tools.
• Pathways to Further Study: Graduates can transfer to advanced diploma or degree programs in related fields, enhancing their educational journey.

Career Options

Graduates of the Business - Marketing (Co-op) program can pursue a variety of career paths in Canada, including:

• Marketing Officer: Responsible for developing and implementing marketing strategies to promote products or services.
• Sales Representative: Engages with clients to sell products, manage accounts, and meet sales targets.
• Advertising Coordinator: Oversees advertising campaigns, ensuring they align with the company's marketing goals.
• Market Research Analyst: Conducts research to understand market trends and consumer preferences, providing insights for business decisions.
• Social Media Assistant: Manages social media accounts, creating content and engaging with audiences to enhance brand visibility.

These roles highlight the diverse opportunities available to graduates, allowing them to make significant contributions to the marketing industry.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.