Program overview
Admission Requirements
Intakes

Last updated on 2026-02-09

Program overview

Program Overview

The Fashion Marketing and Management program at Fanshawe College is designed for those who have a passion for fashion and a keen business sense. This program merges fashion marketing with management principles, equipping students with the necessary skills to thrive in various sectors, including apparel, home goods, and accessories. By integrating business, visual, and technology courses, students will be prepared to embark on careers in retail management, visual merchandising, digital marketing, and more. Graduates will emerge with a comprehensive understanding of the fashion industry, ready to make their mark.

Program Structure

The Fashion Marketing and Management program is structured as a 60-week diploma course, providing a thorough education over two years. The program emphasizes a hands-on approach, allowing students to engage in practical experiences that enhance their learning. Key features of the program include:

  • Cooperative education component for real-world experience.
  • Focus on business, technology, and visual presentation.
  • Opportunities to operate a student-run retail store, Live Chic.
  • Networking opportunities with industry professionals.

This program is offered full-time, with the next intake scheduled for September 2026 at the London campus. Students will gain insights into global trends and sustainable practices, preparing them for a dynamic career in the fashion industry.

Featured Experiences

The Fashion Marketing and Management program offers a variety of unique experiences that enhance student learning and career readiness:

  • Co-op Opportunities: Students can gain invaluable workplace experience through cooperative education placements.
  • Live Chic: A student-run online and retail store where students manage operations, including buying, sales, and marketing.
  • Hands-on Learning: Practical application of marketing and management principles in real retail environments.
  • Networking Events: Opportunities to connect with industry professionals and build valuable relationships.
  • Use of Industry Software: Training in Microsoft Office and Adobe Creative Suite to prepare for modern retail challenges.

Career Options

Graduates of the Fashion Marketing and Management program can pursue a variety of exciting career paths in Canada, including:

  • Retail Manager: Oversee daily operations of retail stores, ensuring excellent customer service and sales performance.
  • Visual Merchandiser: Create attractive product displays and store layouts to enhance customer engagement and drive sales.
  • Brand Manager: Develop and implement marketing strategies to promote a brand and increase its market presence.
  • Digital Marketing Specialist: Utilize online platforms to drive brand awareness and engage with customers through social media and digital campaigns.
  • Fashion Buyer: Select and purchase merchandise for retail stores, analyzing market trends and consumer preferences.

With a strong emphasis on practical experience and industry connections, graduates are well-equipped to enter the competitive fashion market and succeed in their chosen careers.

 

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.

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