College Diploma - Business - Marketing (B120)

Program Overview

The Business – Marketing diploma program is a two-year course designed to open doors to exciting and fast-moving careers in marketing. Students will engage in real-world projects and case studies, combining hands-on and project-based learning. This diploma prepares graduates for diverse career opportunities in various sectors, including marketing firms, advertising agencies, retail, banking, government, and non-profit organizations.

Upon successful completion of the program, students can transfer into the three-year Business Administration – Marketing advanced diploma, allowing for further specialization in the marketing field.

Program Structure

The Business – Marketing program spans a duration of 2 years (4 semesters). The program is offered on a full-time basis, with classes typically starting in January and September. Here are some key features of the program structure:

• Hands-on learning through real-world projects and case studies.
• Extracurricular activities to enhance networking and skill-building, including competitions and events.
• Field education options available, allowing students to earn business elective credits.
• Membership to prominent marketing associations, such as the Canadian Marketing Association (CMA) and the Interactive Advertising Bureau (IAB).

Students will also have opportunities to participate in various marketing competitions and events, further enriching their educational experience.

Featured Experiences

• Participation in real-world projects and case studies.
• Extracurricular activities such as the Ontario Colleges Marketing Competition and the Great Canadian Sales Competition.
• Field Education Course (BUS 1067) that incorporates case studies and projects involving industry partners.
• Access to membership in the Canadian Marketing Association (CMA) and the Interactive Advertising Bureau (IAB), providing networking and professional development opportunities.

Career Options

Graduates of the Business – Marketing program are well-prepared for a variety of roles in the marketing sector. Here are some potential career options:

• Marketing Assistant: Support marketing teams in executing campaigns and managing projects.
• Marketing Coordinator: Oversee marketing initiatives and coordinate activities to ensure successful execution.
• Market Researcher: Conduct research to gather insights on market trends and consumer behavior.
• Assistant Sales Manager: Assist in managing sales teams and strategies to drive revenue growth.
• Social Media Coordinator: Manage social media accounts and develop content strategies to engage audiences.
• Digital Marketing Coordinator: Implement digital marketing campaigns and analyze their effectiveness.
• Media Planning Assistant: Support media buying and planning efforts to optimize advertising strategies.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.