College Diploma - Business - Marketing (BMKT) (co-op)

Program overview

Learn the business of marketing and how to apply it in the real world with the Business – Marketing Ontario College Diploma, Co-op program at Georgian College. This program emphasizes hands-on experience, ensuring that students are job-ready upon graduation or prepared to pursue further studies. Students will develop a solid foundation in marketing principles, enabling them to effectively translate customer desires into successful strategies for organizations. The program is designed to equip students with the necessary skills to thrive in various marketing roles.

Program structure

The Business – Marketing (co-op) program is structured to provide a comprehensive education over a 2-year period. The program is delivered on a full-time basis and requires in-person attendance at the Barrie campus. Key features of the program structure include:

• Hands-on learning through a busy, student-run agency.
• Incorporation of a co-op work term, allowing students to gain practical experience in a workplace related to their field of study.
• Focus on various aspects of marketing, including research, strategy development, sales, digital marketing, and persuasive communication.

This program is designed to prepare students for immediate employment in the marketing field or to continue their education in related areas.

Featured Experiences

The Business – Marketing (co-op) program offers several unique experiences that enhance learning and professional development:

• Co-op work term component, providing real-world experience in a marketing-related workplace.
• Opportunities to work on a variety of projects through a student-run agency, where students pitch their ideas to clients.
• Engagement with industry partners, such as Toronto Hydro, which supports student learning and offers co-op placements.
• Access to state-of-the-art equipment and resources to enhance the learning environment.

These experiences are designed to ensure that students are well-prepared for their future careers in marketing.

Career Options

Graduates of the Business – Marketing (co-op) program can pursue a variety of career paths in Canada. Some potential job options include:

• Marketing Coordinator: Responsible for coordinating marketing campaigns and ensuring they align with organizational goals.
• Social Media Specialist: Focuses on managing and creating content for social media platforms to enhance brand visibility and engagement.
• Sales Representative: Engages with clients to promote and sell products or services, often requiring strong communication and negotiation skills.
• Marketing Technology Specialist: Works with marketing tools and software to analyze data and improve marketing strategies.
• Consultant: Provides expert advice to organizations on marketing strategies and best practices, often leading to self-employment opportunities.

These roles are available across various sectors, including corporate settings, agencies, and non-profit organizations, providing a wide range of opportunities for graduates.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.