College Diploma - Business - Marketing (BMKT) (co-op) at Georgian College - Program overview

Program overview

Admission Requirements

Intakes

Last updated on 2025-05-27

Program overview

Program Overview

Learn the business of marketing and how to apply it in the real world with the Business – Marketing Ontario College Diploma, Co-op program at Georgian College. This program emphasizes hands-on experience, ensuring that students are job-ready upon graduation or prepared to pursue further studies. Students will gain a comprehensive understanding of marketing principles and practices, equipping them with the skills necessary to thrive in various marketing roles.

Program Structure

The Business – Marketing (co-op) program is designed to be completed in 2 years and is delivered on a full-time basis. The program is conducted in person, allowing for direct interaction with instructors and peers. Key features of the program structure include:

Co-op work term component, providing real-world experience in a workplace related to marketing.
Involvement in a student-run agency where students work on diverse projects and pitch ideas to clients.
Comprehensive curriculum covering various aspects of marketing, from research to digital marketing and communication strategies.

This program not only prepares students for immediate employment but also lays the groundwork for further academic pursuits in business and marketing.

Featured Experiences

The Business – Marketing (co-op) program offers several unique experiences that enhance learning and professional development:

Hands-on experience through a student-run agency, allowing students to apply theoretical knowledge in practical settings.
Co-op work terms that provide valuable industry experience and networking opportunities.
Engagement with real clients, enabling students to pitch marketing strategies and receive feedback.
Collaboration with industry partners, such as Toronto Hydro, which supports student learning and offers co-op placements.

Career Options

Graduates of the Business – Marketing (co-op) program can explore a variety of career paths in Canada, including:

Marketing Coordinator: Responsible for coordinating marketing campaigns and ensuring they align with organizational goals.
Social Media Specialist: Manages social media accounts, creates content, and engages with audiences to enhance brand presence.
Sales Representative: Works to sell products or services, often requiring strong communication and negotiation skills.
Marketing Technology Specialist: Focuses on utilizing technology and data analytics to improve marketing strategies and outcomes.
Consultant: Provides expert advice to organizations on marketing strategies, often leading to self-employment opportunities.

These roles span various sectors, including corporate settings, non-profits, and agencies, offering diverse opportunities for career advancement.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.

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Last updated on 2025-05-27

Program overview

Academic Requirements

To apply for the Business – Marketing (co-op) program at Georgian College, prospective students must meet the following Academic Requirements:

Ontario Secondary School Diploma (OSSD) or equivalent.
Grade 12 English (C or U).
Any Grade 11 or 12 Mathematics (C, M, or U).
A minimum of 60% in Grade 11 College or University level Mathematics (MBF3C or MCF3M).

Mature students, non-secondary school applicants (19 years or older), and home school applicants may also be considered for admission. Eligibility may be met by applicants who have taken equivalent courses, upgrading, completed their GED, and equivalency testing. For complete details, please refer to the academic regulations.

Graduates with a minimum GPA of 70 percent can receive credits toward the Honours Bachelor of Business Administration (Management and Leadership) degree program at Georgian College.

Transcripts may be required to be evaluated by WES in some cases.

International students are encouraged to apply as soon as possible. For any clarification and support, please contact LOA Portal's advisors.

Language Requirements

The language of instruction at Georgian College is English. All applicants for whom English is not their first language and/or are coming from countries where English is not an official language must provide proof of language proficiency.

Applicants must meet ONE of the following criteria to meet Georgian’s language proficiency requirements:

Must have completed three full years of study at the secondary school (high school) level in English in a country where English is a primary language.
Must have completed one full year of study in an accredited postsecondary program in English in a country where English is a primary language.
Must have an Ontario Secondary School Diploma (or Canadian provincial equivalent) and English credit (Grade 12 U, M or C) issued by a public or Catholic school board.
Provide proof of graduation from one of the authorized Georgian College partner school pathway programs.
Must have completed three years of study at a secondary private school in Ontario and received an Ontario Secondary School Diploma and English credit (Grade 12 U, M or C).

Acceptable language tests include, but are not limited to:

Examinations	Diploma/certificate	HBSN/ HBNA	Pharmacy Technician	Degree studies	Graduate certificate
Duolingo Language Test	110	140	N/A	120	130
TOEFL internet-based test (IBT)	79	89**	N/A	89**	89**
IELTS Academic only	6.0	7.0	Minimum bands of: 7.0 in Reading, 7.0 in Listening, 7.0 in Speaking, 6.5 in Writing	6.5	6.5
Canadian Academic English Language (CAEL)/CAEL Online	60	N/A	N/A	60***	60***
Pearson Test of Academic English (PTE)	58	N/A	N/A	61	61

Note: English language tests older than two years will not be considered. Please check with our team for more details.

College Diploma - Business - Marketing (BMKT) (co-op)

The College Diploma in Business - Marketing (BMKT) is designed to equip students with the essential skills and knowledge required for a successful career in marketing. This program emphasizes practical experience through a co-op component, allowing students to apply their learning in real-world settings.

Students will engage in a variety of marketing strategies, including digital marketing, market research, and consumer behavior analysis. The curriculum is tailored to provide a comprehensive understanding of the marketing landscape, preparing graduates for various roles in the industry.

Throughout the program, students will have opportunities to work on projects that simulate real marketing challenges, enhancing their problem-solving and critical-thinking skills. The co-op experience is a vital part of the program, offering students the chance to gain hands-on experience and build professional networks.

Graduates of the program will be well-prepared to enter the workforce with a strong foundation in marketing principles and practices, making them valuable assets to potential employers.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors. The listed minimum requirements are a guideline and do not guarantee admission. Do not worry, we will notify you of any changes during the application process.

Not meeting the minimum language requirements?

You may still be able to apply!