College Diploma - Business Administration - Marketing at Northern Alberta Institute of Technology (NAIT) - Program overview

Program overview

Admission Requirements

Intakes

Last updated on 2025-05-14

Program overview

Program Overview

The Business Administration - Marketing program at NAIT is designed for those who are passionate about creativity and strategic thinking in the marketing field. This program emphasizes the importance of understanding one’s audience and effectively positioning products and services in a competitive market. Students will engage in a hands-on learning experience, working on real-world projects that prepare them for a successful career in marketing. With a focus on project-based learning, technology integration, and student-driven initiatives, this program aims to equip students with the necessary skills to thrive in the dynamic world of marketing.

Program Structure

The Business Administration - Marketing program is a 2-year diploma that combines core business and marketing courses with elective options. The program structure includes:

Completion of fifteen core business and marketing courses.
Selection of five electives from a list of six options, allowing for specialization.
Three distinct Marketing pathways: digital marketing, sales, or marketing communications.
Developed in consultation with industry partners to ensure relevance and alignment with market demands.

This program is offered in various delivery modes, including in-person, online, and hybrid options, providing flexibility for students to choose their preferred learning style. The curriculum is designed to foster active engagement and practical application of marketing concepts, ensuring students are career-ready upon graduation.

Featured Experiences

Project-based learning that involves real-world clients.
Hands-on tasks including computer simulations and media creation.
Active learning strategies that enhance student engagement.
Opportunities to work on digital marketing projects.
Industry-relevant skills developed through collaboration with industry partners.

Career Options

Graduates of the Business Administration - Marketing program can pursue a variety of career paths in Canada, including:

Marketing Coordinator: Responsible for coordinating marketing campaigns and initiatives, ensuring alignment with business goals.
Digital Marketing Specialist: Focuses on online marketing strategies, including social media, SEO, and content marketing.
Sales Representative: Engages with clients to promote products and services, driving sales and revenue growth.
Brand Manager: Oversees brand strategy and positioning, ensuring consistency across all marketing channels.
Market Research Analyst: Analyzes market trends and consumer behavior to inform marketing strategies and business decisions.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.

Visit Northern Alberta Institute of Technology (NAIT) official website

Last updated on 2025-05-14

Program overview

Academic Requirements

This content is specific to the selected Jan 08, 2025 intake.

The specific academic requirements you must meet to be considered for admission are as follows:

Grade 12 Language Arts (English 30-2)
Grade 12 Mathematics (Math 30-2 or Applied Math 30)

Transcripts may be required to be evaluated by WES in some cases.

For international students, the following additional requirements and considerations apply:

Completion of NAIT’s Business Foundations at 55% OR successful completion of the following business courses through NAIT Open Studies with an overall minimum GPA of 2.0:
1. COMM 1101 (Communications I)
2. ECON 1110 (Introduction to Microeconomics)
3. MATH 1180 (Business Math)
4. ACCT 1115 (Introductory Financial Accounting)
5. ORGB 1135 (Organizational Behaviour)
Completion of minimum 24 post-secondary credits or 8 post-secondary courses with an Admission GPA of 2.0.

Provisional admission - English language proficiency: Applicants who have not yet met the English Language Proficiency requirement may be eligible for provisional admission, allowing them to complete NAIT ESL Level 6 courses simultaneously in the first 12 months of starting their Business Administration diploma. To be considered for provisional admission, you must submit all required documents by the following deadlines:

July 31st – Fall admission
November 20 – Winter admission
March 31 – Spring admission

We encourage students to apply as soon as possible to secure their place in the program. For any clarification and support, please contact LOA Portal's advisors.

Language Requirements

English is the language of instruction at NAIT. To satisfy the English Language Proficiency (ELP) requirement when applying to a NAIT program, you can demonstrate your proficiency in one of the following ways:

NAIT accepts the following English language proficiency tests:

IELTS Academic - Minimum score of 6.0 in each section
NAIT’s ELP Exam - Minimum score of 73% or “B” in each section
Canadian Language Benchmarks Assessment (CLB) - Minimum score of 8.0 in each section
CAEL - Minimum overall score of 60
Cambridge English Language Assessment - Minimum score of 169 in each section for B2 First, C1 Advanced or C2 Proficiency
TOEFL iBT - Minimum score of 20 in each section; effective Fall 2025: 70 overall score, with a minimum score of 17 in each section
Duolingo - Minimum overall score of 115, with a minimum score of 100 in each integrated subscore
Michigan English Test (MET) - Minimum overall score of 59
PTE Academic - Minimum overall score of 58
LanguageCert B2 Communicator Test - Minimum score of 38 in each section

If you have completed your education in English in a country that is not on the exempt country list, or if you did not attend a Canadian-accredited school abroad, you will need to take one of the above tests to meet NAIT's ELP requirements.

Please check with our team for more details.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors. The listed minimum requirements are a guideline and do not guarantee admission. Do not worry, we will notify you of any changes during the application process.

Not meeting the minimum language requirements?

You may still be able to apply!