Advanced College Diploma - Business Administration - Marketing (B108)

Program Overview

The Business Administration – Marketing program at George Brown College is designed to open doors to exciting and fast-moving careers in the marketing field. This three-year advanced diploma program emphasizes real-world projects and case studies, allowing students to engage in hands-on and project-based learning. Graduates will be well-prepared for diverse career opportunities in various sectors, including advertising agencies, marketing consulting firms, telecommunications, digital marketing, and more. The program not only equips students with essential marketing skills but also fosters networking opportunities through extracurricular activities.

Program Structure

The Business Administration – Marketing program is structured as follows:

• Duration: 3 years (6 semesters)
• Method of Study: Full-time
• Starting Months: January, September
• Location: St. James Campus
• Experiential Learning: Field Education Course (Optional)

This program offers students the chance to participate in real-world projects and case studies, enhancing their learning experience. Additionally, students can take extra business electives to broaden their knowledge and skills. The program also provides opportunities for networking and skill-building through various extracurricular activities, such as competitions and events organized by the School of Marketing.

Featured Experiences

• Hands-on learning opportunities with industry partners.
• Participation in real-world projects and case studies.
• Access to membership in premier marketing associations, including the Canadian Marketing Association (CMA) and the Interactive Advertising Bureau (IAB).
• Extracurricular activities such as:
  • Ontario Colleges Marketing Competition
  • Vanier BDC Case Challenge
  • Enactus George Brown
  • Speed mentoring events
  • Great Canadian Sales Competition
  • Ad Week
• Field Education Course (BUS 1067) for earning business elective credit.

Career Options

Graduates of the Business Administration – Marketing program can pursue a variety of career paths, including:

• Marketing Coordinator: Responsible for coordinating marketing campaigns and strategies to promote products or services.
• Account Executive: Acts as a liaison between clients and the agency, managing client accounts and ensuring satisfaction.
• Product Manager: Oversees the development and marketing of a product, ensuring it meets customer needs and business goals.
• Social Media Coordinator: Manages social media accounts, creating content and engaging with audiences to enhance brand presence.
• Digital Marketing Manager: Develops and implements online marketing strategies to drive traffic and sales through digital channels.
• Market Researcher: Conducts research to gather insights about consumer preferences and market trends.
• Event Marketer: Plans and executes marketing events to promote products and engage with customers.
• Sales Account Manager: Manages client relationships and drives sales growth through effective account management.
• Small Business Owner: Utilizes marketing skills to launch and manage a successful business.
• Web Content Manager: Oversees website content, ensuring it aligns with marketing strategies and engages visitors.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.