Program overview
Admission Requirements
Intakes

Last updated on 2025-06-04

Program overview

Program Overview

The Business - Marketing Diploma program at Conestoga College is a comprehensive two-year program designed for individuals looking to gain a solid foundation in the marketing industry. This program emphasizes the fundamental principles of marketing while equipping students with practical skills necessary for employment in various marketing roles. Students will engage in courses that cover essential topics such as advertising, graphic design, digital marketing, and sales, ensuring they are well-prepared for the dynamic marketing landscape.

Program Structure

The Business - Marketing Diploma program spans a duration of two years and is delivered in a hybrid format, combining both in-person and online learning experiences. The program is structured to provide students with a well-rounded education in marketing, focusing on both theoretical knowledge and practical application. Key features of the program structure include:

  • Hands-on learning experiences through projects and presentations.
  • Development of teamwork and communication skills.
  • Opportunities to design and present a marketing plan.
  • Courses that cover a wide range of marketing topics.

This program is ideal for those who wish to pursue a career in marketing and gain a comprehensive understanding of the industry.

Featured Experiences

  • Hands-on projects that allow students to apply marketing concepts in real-world scenarios.
  • Opportunities to participate in the design and presentation of marketing plans.
  • Collaboration with peers to enhance teamwork and communication skills.
  • Access to industry-relevant tools and technologies.

Career Options

Graduates of the Business - Marketing Diploma program can explore a variety of career opportunities in Canada, including:

  • Marketing Coordinator: Responsible for coordinating marketing campaigns and initiatives, ensuring they align with the company's goals.
  • Brand Manager: Focuses on developing and maintaining a brand's image and identity, overseeing marketing strategies to enhance brand awareness.
  • Digital Marketing Specialist: Works on online marketing strategies, including social media, email marketing, and search engine optimization.
  • Sales Representative: Engages with clients to promote products and services, aiming to meet sales targets and build customer relationships.
  • Market Research Analyst: Analyzes market trends and consumer behavior to provide insights that inform marketing strategies and business decisions.

 

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.

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