College Diploma - Business - Marketing (1242) at Conestoga College - Program overview

Program overview

Admission Requirements

Intakes

Last updated on 2026-02-02

Program overview

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Program overview

The Business - Marketing Diploma program at Conestoga College is a comprehensive two-year program designed for individuals looking to gain a solid foundation in the marketing industry. This program emphasizes the essential principles of marketing while equipping students with practical skills necessary for employment in various marketing roles. Students will engage in courses covering advertising, graphic design, digital marketing, and sales, among others. The curriculum also focuses on developing teamwork, communication, and general business skills, ensuring graduates are well-prepared for the dynamic marketing landscape.

Program structure

The Business - Marketing Diploma program is structured to be completed in a 2-year timeframe, providing students with a thorough understanding of marketing principles and practices. The program is delivered in a hybrid format, combining both in-person and online learning experiences. Key features of the program structure include:

Hands-on learning opportunities through practical projects.
Development of a marketing plan as part of the curriculum.
Focus on teamwork and communication skills.
Options for part-time study available for those who may need flexibility.

Upon completion of the diploma, students have the opportunity to pursue advanced standing in related degree programs, such as the Bachelor of Business Administration (Honours) in International Business Management.

Featured Experiences

Co-operative education opportunities that provide real-world experience in the marketing field.
Hands-on projects that allow students to apply their learning in practical settings.
Collaboration with peers on marketing plans, enhancing teamwork skills.
Access to industry-relevant tools and technologies to prepare students for the workforce.
Networking opportunities with industry professionals through events and workshops.

Career Options

Graduates of the Business - Marketing Diploma program can pursue a variety of career paths in Canada, including:

Marketing Coordinator: Responsible for supporting marketing campaigns and initiatives, coordinating events, and managing social media platforms.
Brand Manager: Focuses on developing and maintaining a brand's image, ensuring consistency across all marketing channels.
Digital Marketing Specialist: Works on online marketing strategies, including SEO, PPC, and social media marketing to enhance brand visibility.
Sales Representative: Engages with clients to promote products and services, aiming to meet sales targets and build customer relationships.
Market Research Analyst: Analyzes market trends and consumer behavior to provide insights that inform marketing strategies and business decisions.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.

Visit Conestoga College official website

Last updated on 2026-02-02

Program overview

Academic Requirements

The Business - Marketing Diploma program has specific academic requirements for admission. Here are the details:

Ontario Secondary School Diploma (OSSD), or equivalent, or 19 years of age or older with mature student status.

For more information on the definition of a mature student, please refer to the relevant guidelines.
Grade 12 compulsory English, C (60%) or U (50%), or equivalent, OR Conestoga College Preparatory Communications (COMM1251), or equivalent.

It is essential to meet these English requirements to ensure success in the program.
Grade 11 Mathematics, C (min 65%), M (U/C) (min 55%), or U (min 55%), or equivalent, OR Conestoga College Preparatory Mathematics (MATH1420 or MATH1375) with a minimum of 60%.

This mathematical foundation is crucial for the coursework involved in the program.

For international students, particularly those from Vietnam and other Asian countries, it is important to note that:

Canadian citizens and permanent residents with transcripts from outside Canada require a course-by-course credential evaluation. You can request this at a reduced fee through the college by completing the Assessment of International Credentials for Admissions and Credit Transfer online form, or through an approved provider such as ICAS or WES.
Transcripts may be required to be evaluated by WES in some cases.
Applicants with transcripts from institutions where the language of instruction is not English must demonstrate English language proficiency.

For any clarification and support regarding the admission process, please feel free to contact LOA Portal's advisors. They are here to assist you in navigating your application to the Business - Marketing Diploma program.

Language Requirements

To apply for the College Diploma - Business - Marketing (1242) program at Conestoga College, you must provide proof of English proficiency in one of the following ways:

IELTS Academic: 6.0 (with no band less than 5.5)
TOEFL: 80 (Effective January 2024, no individual skill less than 20)

Please check with our team for more details.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors. The listed minimum requirements are a guideline and do not guarantee admission. Do not worry, we will notify you of any changes during the application process.

Not meeting the minimum language requirements?

You may still be able to apply!