Program overview
Admission Requirements
Intakes

Last updated on 2025-06-04

Program overview

Program Overview

The Business - Marketing Diploma program at Conestoga College is a comprehensive two-year program designed for individuals looking to gain a solid understanding of the marketing industry. This program emphasizes the fundamental principles of marketing while equipping students with practical skills necessary for employment in various marketing roles. Students will engage in courses that cover essential topics such as advertising, graphic design, digital marketing, and sales, ensuring they are well-prepared for the dynamic marketing landscape.

Program Structure

The Business - Marketing Diploma program is structured to be completed in two years. The program is delivered in a hybrid format, combining both in-person and online learning experiences. Key features of the program structure include:

  • Hands-on learning opportunities to develop practical skills.
  • Courses that cover a wide range of marketing topics.
  • Focus on teamwork, communication, and general business skills.
  • Participation in the design and presentation of a marketing plan.

This program is ideal for those who wish to pursue a career in marketing and offers a well-rounded education that prepares students for various roles in the industry.

Featured Experiences

  • Hands-on projects that allow students to apply marketing concepts in real-world scenarios.
  • Opportunities to collaborate with peers on marketing plans and presentations.
  • Access to industry-relevant tools and technologies.
  • Networking opportunities with marketing professionals through events and workshops.

Career Options

Graduates of the Business - Marketing Diploma program can pursue a variety of career paths in Canada, including:

  • Marketing Coordinator: Responsible for coordinating marketing campaigns and ensuring they align with company goals.
  • Digital Marketing Specialist: Focuses on online marketing strategies, including social media, SEO, and email marketing.
  • Brand Manager: Oversees the development and execution of brand strategies to enhance brand awareness and loyalty.
  • Sales Representative: Engages with clients to promote products and services, aiming to meet sales targets.
  • Market Research Analyst: Analyzes market trends and consumer behavior to provide insights that inform marketing strategies.

These roles highlight the diverse opportunities available to graduates, allowing them to make significant contributions to the marketing field.

 

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