Program overview
Admission Requirements
Intakes

Last updated on 2026-02-02

Program overview

Program overview

The Business - Marketing Diploma program at Conestoga College is a comprehensive two-year program designed for individuals looking to gain a solid foundation in the marketing industry. This program emphasizes the essential principles of marketing while equipping students with practical skills necessary for employment in various marketing roles. Students will engage in courses covering topics such as advertising, graphic design, digital marketing, and sales, all while enhancing their teamwork and communication abilities. Graduates will also have the opportunity to design and present a marketing plan, providing them with a well-rounded understanding of the current marketing landscape.

Program structure

The Business - Marketing Diploma program is structured to be completed in a two-year timeframe. The program is delivered in a hybrid format, combining both in-person and online learning experiences. Key features of the program structure include:

  • Program Length: 2 years
  • Delivery Mode: Hybrid
  • Start Dates: Multiple intakes available, including September 2026 and January 2027
  • Credential: Ontario College Diploma

Additionally, students have the option to pursue the program part-time if they prefer a more flexible schedule. This structure allows for a comprehensive learning experience while accommodating various student needs.

Featured Experiences

The Business - Marketing Diploma program offers several unique experiences that enhance the learning journey for students:

  • Hands-on Skills Development: Students will gain practical skills through various projects and presentations.
  • Teamwork and Communication: The program emphasizes the importance of collaboration and effective communication in marketing.
  • Marketing Plan Design: Students will have the opportunity to design and present a marketing plan, simulating real-world marketing scenarios.
  • Industry-Relevant Courses: The curriculum includes courses in advertising, graphic design, digital marketing, and sales.

These experiences are designed to prepare students for successful careers in the marketing field by providing them with both theoretical knowledge and practical application.

Career Options

Graduates of the Business - Marketing Diploma program can pursue a variety of career opportunities in Canada. Here are some potential job roles:

  • Marketing Coordinator: Responsible for coordinating marketing campaigns and ensuring they align with company goals.
  • Digital Marketing Specialist: Focuses on online marketing strategies, including social media, SEO, and email marketing.
  • Sales Representative: Engages with clients to promote products and services, aiming to meet sales targets.
  • Brand Manager: Oversees the development and execution of brand strategies to enhance brand awareness and loyalty.
  • Market Research Analyst: Analyzes market trends and consumer behavior to inform marketing strategies and business decisions.

These roles highlight the diverse opportunities available to graduates, allowing them to apply their skills in various sectors of the marketing industry.

 

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.

Visit Conestoga College official website