Advanced College Diploma - Business Administration - Marketing (B158) (Optional Co-op)

Program Overview

The Business Administration – Marketing program is a three-year advanced diploma that opens doors to exciting and fast-moving careers in marketing. This program emphasizes real-world projects and case studies, combining hands-on and project-based learning. Students will gain valuable work experience that is sure to impress prospective employers, preparing them for careers in various fields such as advertising agencies, marketing consulting firms, telecommunications, digital marketing, and more.

Program Structure

The Business Administration – Marketing program is designed to be completed in three years, consisting of:

• 6 semesters of in-class learning
• 2 semesters of work experience (co-op or internship)

This full-time program starts in January and September, providing students with the flexibility to choose their entry point. The curriculum includes a mix of mandatory courses and business electives, allowing students to tailor their education to their interests. Additionally, students are encouraged to participate in extracurricular activities that enhance their learning experience.

Key features of the program include:

• Hands-on learning opportunities with industry partners
• Access to marketing associations such as the Canadian Marketing Association (CMA) and Interactive Advertising Bureau (IAB)
• Networking opportunities through various competitions and events

Featured Experiences

The Business Administration – Marketing program offers several unique experiences that enhance learning:

• Work Experience: Students must complete two semesters of work experience, which can be either co-op (paid) or internship (unpaid).
• Extracurricular Activities: Opportunities to participate in events like the Ontario Colleges Marketing Competition, Vanier BDC Case Challenge, and Great Canadian Sales Competition.
• Memberships: Students receive memberships to the CMA and IAB, providing access to professional development, networking, and exclusive resources.

Career Options

Graduates of the Business Administration – Marketing program are well-prepared for a variety of career paths in the marketing field. Here are some potential job roles:

• Marketing Coordinator: Assists in the development and execution of marketing strategies and campaigns.
• Account Executive: Manages client accounts and serves as the primary point of contact for marketing services.
• Product Manager: Oversees the development and marketing of products, ensuring they meet customer needs.
• Social Media Coordinator: Manages social media accounts and develops content strategies to engage audiences.
• Digital Marketing Manager: Plans and executes online marketing strategies to drive traffic and sales.
• Market Researcher: Conducts research to gather insights on market trends and consumer behavior.
• Event Marketer: Plans and executes marketing events to promote products and engage customers.
• Sales Account Manager: Develops relationships with clients to drive sales and revenue growth.
• Small Business Owner: Applies marketing knowledge to start and manage a successful business.
• Web Content Manager: Oversees website content and ensures it aligns with marketing strategies.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.