Last updated on 2026-03-05
Program overview
Learn the business of marketing and how to apply it in the real world with the Business – Marketing Ontario College Diploma program at Georgian College. This program is designed to prepare students to be job-ready or to pursue further studies. Students will gain a comprehensive understanding of marketing principles and practices, enabling them to drive organizational success for both corporations and non-profits. The curriculum emphasizes practical application, ensuring that graduates are equipped with the skills necessary to thrive in the marketing field.
Program structure
The Business – Marketing program is structured to provide a robust educational experience over a 2-year duration. Students can choose to study either full-time or part-time, allowing for flexibility in their learning journey. The program is delivered in person, ensuring that students benefit from direct interaction with instructors and peers. Key features of the program structure include:
- Hands-on experience through a student-run agency where students work on real projects.
- Opportunities for further studies, including pathways to a Bachelor’s degree in Business Administration.
- Flexible delivery options to accommodate different learning preferences.
Overall, the program is designed to build a solid foundation in marketing, preparing students for various career paths in the industry.
Featured Experiences
The Business – Marketing program offers several unique experiences that enhance learning and professional development:
- Participation in a student-run agency, providing practical experience in marketing projects.
- Opportunities for field placements, allowing students to gain real-world experience in the marketing sector.
- Access to industry connections through various projects and collaborations.
- Engagement in a variety of marketing activities, from research to strategy development and execution.
These experiences are designed to equip students with the skills and knowledge necessary to excel in the marketing field.
Career Options
Graduates of the Business – Marketing diploma program can pursue a variety of career opportunities in Canada. Some potential job roles include:
- Marketing Coordinator: Responsible for coordinating marketing campaigns and ensuring they align with organizational goals.
- Social Media Specialist: Focuses on managing and creating content for social media platforms to enhance brand visibility.
- Sales Representative: Engages with clients to promote products and services, driving sales and revenue.
- Marketing Technology Specialist: Works with marketing tools and software to analyze data and improve marketing strategies.
- Consultant: Provides expert advice to businesses on marketing strategies and best practices.
These roles are available across various sectors, including corporate settings, agencies, and non-profit organizations, offering diverse career pathways for graduates.
DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.
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