College Diploma - Business - Marketing (BMKN) at Georgian College - Program overview

Program overview

Admission Requirements

Intakes

Last updated on 2025-05-27

Program overview

Program Overview

Learn the business of marketing and how to apply it in the real world with the Business – Marketing Ontario College Diploma program at Georgian College. This program is designed to prepare students to be job-ready or to pursue further studies in the field of marketing. Students will gain a comprehensive understanding of marketing principles and practices, enabling them to drive organizational success for both corporations and non-profits. The curriculum emphasizes practical application, ensuring that graduates are equipped with the skills necessary to thrive in a competitive job market.

Program Structure

The Business – Marketing program is structured to provide a thorough education over a 2-year period. The program is available in both full-time and part-time formats, allowing students to choose the delivery method that best fits their lifestyle. Key features of the program structure include:

In-person delivery method, requiring attendance on campus.
Comprehensive curriculum covering various aspects of marketing, including research, strategy development, and digital marketing.
Hands-on experience through a student-run agency where students work on real projects.
Opportunities for further studies, including pathways to a Bachelor’s degree in Business Administration.

This program is designed to be flexible, accommodating students who may wish to study part-time while balancing other commitments.

Featured Experiences

The Business – Marketing program offers several unique experiences that enhance learning and professional development:

Participation in a student-run agency, providing practical experience in marketing projects.
Opportunities to pitch projects to real clients, simulating a professional marketing environment.
Access to industry connections through various projects and collaborations.
Field placements that allow students to gain real-world experience in marketing roles.

Career Options

Graduates of the Business – Marketing diploma program can pursue a variety of career paths in Canada, including:

Marketing Coordinator: Responsible for coordinating marketing campaigns and ensuring they align with organizational goals.
Social Media Specialist: Focuses on managing and creating content for social media platforms to enhance brand visibility.
Sales Representative: Engages with clients to promote products and services, aiming to drive sales and customer satisfaction.
Marketing Technology Specialist: Works with marketing tools and software to analyze data and improve marketing strategies.
Consultant: Provides expert advice to businesses on marketing strategies and best practices, often leading to self-employment opportunities.

These roles span various sectors, including corporate settings, agencies, and non-profit organizations, offering diverse opportunities for career advancement.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.

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Last updated on 2025-05-27

Program overview

Academic Requirements

To apply for the Business – Marketing Ontario College Diploma program at Georgian College, prospective students must meet the following Academic Requirements:

Ontario Secondary School Diploma (OSSD) or equivalent.
Grade 12 English (C or U).
Any Grade 11 or 12 Mathematics (C, M, or U).
A minimum of 60% in Grade 11 College or University level Mathematics (MBF3C or MCF3M).

Mature students, non-secondary school applicants (19 years or older), and home school applicants may also be considered for admission. Eligibility may be met by applicants who have taken equivalent courses, upgrading, completed their GED, and equivalency testing. For complete details, please refer to the academic regulations.

Graduates with a minimum GPA of 70 percent can receive credits toward the Honours Bachelor of Business Administration (Management and Leadership) degree program at Georgian College.

Transcripts may be required to be evaluated by WES in some cases.

International students are encouraged to contact LOA Portal's advisors for any clarification and support regarding their specific Academic Requirements.

It is advisable to apply as soon as possible to ensure a smooth admission process.

Language Requirements

The language of instruction at Georgian College is English. All applicants for whom English is not their first language and/or are coming from countries where English is not an official language must provide proof of language proficiency.

Applicants must meet ONE of the following criteria to meet Georgian’s language proficiency requirements:

Must have completed three full years of study at the secondary school (high school) level in English in a country where English is a primary language.
Must have completed one full year of study in an accredited postsecondary program in English in a country where English is a primary language.
Must have an Ontario Secondary School Diploma (or Canadian provincial equivalent) and English credit (Grade 12 U, M or C) issued by a public or Catholic school board.
Provide proof of graduation from one of the authorized Georgian College partner school pathway programs.
Must have completed three years of study at a secondary private school in Ontario and received an Ontario Secondary School Diploma and English credit (Grade 12 U, M or C).

Acceptable language tests include, but are not limited to:

Examinations	Diploma/certificate	HBSN/ HBNA	Pharmacy Technician	Degree studies	Graduate certificate
Duolingo Language Test	110	140	N/A	120	130
TOEFL internet-based test (IBT)	79	89**	N/A	89**	89**
IELTS Academic only	6.0	7.0	Minimum bands of: 7.0 in Reading, 7.0 in Listening, 7.0 in Speaking, 6.5 in Writing	6.5	6.5
Canadian Academic English Language (CAEL)/CAEL Online	60	N/A	N/A	60***	60***
Pearson Test of Academic English (PTE)	58	N/A	N/A	61	61

Note: English language tests older than two years will not be considered. Please check with our team for more details.

College Diploma - Business - Marketing (BMKN)

The College Diploma in Business - Marketing (BMKN) at Georgian College is designed to equip students with the essential skills and knowledge required for a successful career in marketing. This program focuses on various aspects of marketing, including market research, consumer behavior, digital marketing, and strategic planning.

Students will engage in hands-on learning experiences, allowing them to apply theoretical concepts in real-world scenarios. The curriculum is tailored to meet the demands of the ever-evolving marketing landscape, ensuring that graduates are well-prepared to enter the workforce.

Throughout the program, students will have opportunities to work on projects, collaborate with peers, and gain insights from industry professionals. This practical approach not only enhances learning but also builds a strong professional network for future career opportunities.

Upon successful completion of the program, graduates will receive a diploma, which is recognized by employers and provides a solid foundation for further studies or immediate employment in the marketing field.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors. The listed minimum requirements are a guideline and do not guarantee admission. Do not worry, we will notify you of any changes during the application process.

Not meeting the minimum language requirements?

You may still be able to apply!

Last updated on 2025-12-06

Program overview