Marketing Management (Professional Sales Option) at British Columbia Institute of Technology (BCIT) - Program overview

This program is currently under review and being updated. For the most up-to-date information, please contact us.

Program overview

Admission Requirements

Intakes

Last updated on 2025-07-15

Program overview

Program Overview

The Marketing Management (Professional Sales Option) is a highly regarded diploma program in Canada, designed for aspiring business-to-business sales professionals. This full-time program focuses on equipping students with essential sales techniques, marketing strategies, and the latest technologies to effectively generate new business and maintain customer relationships. With a strong emphasis on practical skills, graduates are well-prepared to enter the competitive sales industry, often finding roles as account managers or sales managers. The program not only enhances students' sales capabilities but also provides a pathway to further education, allowing them to transfer credits towards a Bachelor of Business Administration.

Program Structure

The Marketing Management (Professional Sales Option) is structured as a two-year diploma program, requiring a total of 112 credits for completion. The program is designed to provide a comprehensive education in sales and marketing, with a focus on practical application. Key details include:

Program Length: 2 years
Credits Required: 112 credits
Format: Full-time
Start Dates: September

Students have the opportunity to engage in various program options, including:

Co-op work component, which is mandatory for graduation
Fieldwork experience through an industry sales practicum
Business consulting projects with real client companies

This structure ensures that students not only learn theoretical concepts but also gain valuable hands-on experience, preparing them for successful careers in sales.

Featured Experiences

The Marketing Management (Professional Sales Option) offers several unique experiences that enhance the learning journey:

Mandatory co-op work component, providing real-world experience in the sales field.
Industry sales practicum, allowing students to apply their skills in a professional setting.
Business consulting projects, where students work with actual clients to solve marketing challenges.
Access to industry-sponsored awards and connections with leading companies in the field.
Networking opportunities with industry professionals through various events and workshops.

These experiences are designed to ensure that students graduate with not only theoretical knowledge but also practical skills and industry connections that are crucial for their future careers.

Career Options

Graduates of the Marketing Management (Professional Sales Option) can pursue a variety of career paths in Canada. Here are some potential job roles:

Account Manager: Responsible for managing client accounts, ensuring customer satisfaction, and driving sales growth.
Business Developer: Focuses on identifying new business opportunities and building relationships with potential clients.
Sales Representative: Engages with customers to sell products or services, often requiring strong communication and negotiation skills.
Client Service Manager: Oversees client relationships, addressing concerns and ensuring that services meet client needs.
Sales Manager: Leads a sales team, develops sales strategies, and monitors performance to achieve sales targets.

These roles are critical in various industries, including technology, consumer goods, and business services, providing graduates with a wide range of employment opportunities.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.

Visit British Columbia Institute of Technology (BCIT) official website

Last updated on 2025-07-15

Program overview

Academic Requirements

For the Marketing Management (Professional Sales Option) program, the following Academic Requirements apply:

If you are interested in applying to the first-year marketing program, please refer to the entrance requirements page for the Marketing Management Common First Year.
You may be eligible to apply to an advanced level of the program through either re-admission or direct entry. For more information, please refer to the advanced placement page.

International applicants: This program is available to international applicants.

Study permit: A valid BCIT study permit is required prior to starting the program.

Students enrolled in this program must complete the mandatory work component to qualify for graduation. A co-op work permit is required prior to starting the work component.

Transcripts may be required to be evaluated by WES in some cases.

Prerequisite courses:

FMGT 2100 or FMGT 2152 or FMGT 2151 for Managerial Finance (MKTG).
Completion of all second-level MKTG courses for Business Planning Principles.
BSYS 2000 and OPMT 1130 for Marketing Research.
50% in MKTG 2243 or 50% in MKTG 1219 for Advanced Sales & Business Development.
MKTG 2243 or (MKTG 1219 and MKTG 2319) for Business Negotiation Skills.
50% in MKTG 1102 and 50% in MKTG 2243 for Sales Management.
50% in MKTG 1102 for International Marketing.
Completion of third-level Marketing Management courses for Marketing Analytics for Strategic Decisions.
50% in MKTG 3334 and (50% in MKTG 2243 or 50% in MKTG 1219) for Account Management.
No prerequisites for Industry Sales Practicum.
BSYS 2000 and MKTG 3309 for Business Consulting Projects.
50% in MKTG 3343 for Current Issues in Sales.
MKTG 1102 and MKTG 2202 for Digital Marketing.
50% in MKTG 1102 for Customer Loyalty Strategies.
Completion of all Level 3 MKTG courses for Managing Marketing Projects.

For any clarification and support regarding the Academic Requirements, please contact LOA Portal's advisors.

Language Requirements

English is the language used for instruction and communication at BCIT. All applicants and registrants, regardless of their citizenship status or country of origin, must demonstrate a satisfactory level of English proficiency. This proficiency requirement ensures that all students have the necessary language skills to succeed in their chosen courses and programs. The assessment of English Language Proficiency (ELP) is based on the categories listed below.

If you are applying for the Marketing Management (Professional Sales Option) program, which is a Diploma level program, you must meet at least one of the following English Language Proficiency assessments:

International English Language Testing System (IELTS) - Overall score 6.5, No band less than 5.5
Canadian Academic English Language (CAEL) Test - 70 overall band score with no component below 60
Pearson Test of English Academic (PTE Academic) - Overall score 60, No skill score less than 60
Test of English as a Foreign Language (TOEFL iBT) - Overall score 86, No section score less than 20
Duolingo English Test - 120 overall, No integrated subscore less than 95

Please check with our team for more details.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors. The listed minimum requirements are a guideline and do not guarantee admission. Do not worry, we will notify you of any changes during the application process.

Not meeting the minimum language requirements?

You may still be able to apply!